Brandwave

How popular isCirculon in search?

In September 2026, there were an estimated 9.9K branded searches for Circulon worldwide which is down 45.3% over the last 12 months. Circulon holds 0.34% estimated Share of Search among induction pans brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset51.9%
  2. Ninja28.4%
  3. Tefal19.4%
  4. Circulon0.34%
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Where does Circulon compete?

Circulon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction pans brands4th of 40.34%Shown below
Griddle pan brands5th of 60.44%Show ranking
Roasting pan brands5th of 60.54%Show ranking
Frying pan brands5th of 70.54%Show ranking

Which induction pans brands compete with Circulon?

Circulon against induction pans brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, Tefal, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalCirculon
Oct 202551.3%28.1%20%0.62%
Nov 202550.9%27.7%20.9%0.5%
Dec 202553.2%29%17.4%0.43%
Jan 202646.3%30.9%22.1%0.69%
Feb 202646.5%31.4%21.8%0.38%
Mar 202646.5%31.3%21.7%0.46%
Apr 202648.4%32.7%18.5%0.39%
May 202649.8%27.4%22.4%0.4%
Jun 202648.6%32.8%18.3%0.32%
Jul 202653.2%29.4%17.1%0.35%
Aug 202648.2%32.5%18.9%0.39%
Sep 202651.9%28.4%19.4%0.34%

  1. 1.Le Creuset

    51.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.6 points.

  2. 2.Ninja

    28.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Tefal

    19.4%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.5 points.

  4. 4.Circulon

    0.34%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Circulon and its closest rivals

Every comparison with Circulon

How has branded search demand for Circulon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon worldwide fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among induction pans brands worldwide held steady, from 0.62% to 0.34%.

How did search popularity change for induction pans brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among induction pans brands worldwide, from 48.2% to 51.9%.

  2. In September 2026, Ninja lost estimated Share of Search among induction pans brands worldwide, from 32.5% to 28.4%.

  3. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How is Circulon measured?

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • circulon

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How the Brand Demand Index is measured

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