Brandwave

Caraway vs Circulon:Which is searched more?

In September 2026, Caraway had more branded searches than Circulon among frying pan brands worldwide. Caraway was estimated to have 60.6K branded searches compared to Circulon’s 9.9K, and held a 1.7% Share of Search versus Circulon’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among frying pan brands worldwide in September 2026Which is more popular in search, Caraway or Circulon?
Caraway1.7%60.6K searches
vs
Circulon0.27%9.9K searches

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Which is more popular in search, Caraway or Circulon?

Compare the frying pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caraway and Circulon among frying pan brands worldwide, by month

Share of Search by month for Caraway, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaHexCladMade InAll-CladCarawayCirculon
Oct 202541.2%33.8%11.8%5.7%5.4%1.7%0.5%
Nov 202535.4%31%17.5%7.1%6%2.6%0.35%
Dec 202538%31.3%14.8%6.2%6.5%2.8%0.31%
Jan 202636.1%37.3%11%6.6%6.2%2.2%0.53%
Feb 202637.4%36.9%11.1%6.4%6%1.9%0.3%
Mar 202638.6%37.8%9.7%6.2%5.4%1.9%0.38%
Apr 202638.7%38.1%11.1%5.1%5.1%1.6%0.31%
May 202639.5%34.3%11.7%6.8%5.5%2%0.32%
Jun 202637.4%36.5%9.4%6%9%1.5%0.25%
Jul 202640.8%34.7%10.7%6.5%5.3%1.7%0.27%
Aug 202637.8%39.8%9.5%6.1%4.7%1.9%0.31%
Sep 202641.5%38.4%8.5%5.8%4%1.7%0.27%

How has the Caraway and Circulon comparison changed over the last 12 months?

  • Caraway was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caraway’s estimated Share of Search among frying pan brands worldwide held steady at 1.7%, and its estimated monthly branded searches held steady at 60.6K.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among frying pan brands worldwide moved from 0.5% to 0.27%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for frying pan brands worldwide in September 2026?

  1. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among frying pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Caraway’s and Circulon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caraway

2 branded search terms

  • caraway cookware
  • cookware caraway

Circulon

1 branded search term

  • circulon

How the Brand Demand Index is measured

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