Brandwave

Circulon vs Staub:Which is searched more?

In September 2026, Staub had more branded searches than Circulon among griddle pan brands worldwide. Staub was estimated to have 135K branded searches compared to Circulon’s 9.9K, and held a 6% Share of Search versus Circulon’s 0.44%. These are worldwide searches for English-language branded terms.

Share of Search among griddle pan brands worldwide in September 2026Which is more popular in search, Circulon or Staub?
Circulon0.44%9.9K searches
vs
Staub6%135K searches

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Which is more popular in search, Circulon or Staub?

Compare the griddle pan brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Circulon and Staub among griddle pan brands worldwide, by month

Share of Search by month for Staub, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetTefalStaubAll-CladCirculonNinja
Oct 202564.4%21.9%7.1%5.8%0.78%0.02%
Nov 202563.3%22.1%7%7%0.63%0.02%
Dec 202566.4%18.5%7.3%7.3%0.54%0.02%
Jan 202659.7%24.8%8%6.6%0.88%0.02%
Feb 202660.7%25.4%6.7%6.7%0.49%0.02%
Mar 202661.4%25.7%6.8%5.5%0.61%0.02%
Apr 202665.3%22.4%5.9%5.9%0.53%0.01%
May 202662.6%25.6%5.6%5.6%0.51%0.02%
Jun 202661.8%20.7%4.6%12.5%0.41%0.02%
Jul 202668.9%19.3%5.1%6.2%0.46%0.01%
Aug 202665.3%22.4%5.9%5.9%0.53%0.01%
Sep 202666.5%22.2%6%4.9%0.44%0.01%

How has the Circulon and Staub comparison changed over the last 12 months?

  • Staub was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s estimated Share of Search among griddle pan brands worldwide moved from 0.78% to 0.44%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Staub’s estimated Share of Search among griddle pan brands worldwide moved from 7.1% to 6%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 4.6% to 6% in September 2026.

  2. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Other head-to-heads among griddle pan brands

How each brand is measured

Brandwave collects information about searches that people make online using Circulon’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

Staub

1 branded search term

  • staub

How the Brand Demand Index is measured

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