Brandwave

Circulon vs Demeyere:Which is more popular?

In September 2026, Demeyere had more branded searches than Circulon among induction pans brands worldwide. Demeyere had about 33,100 branded searches, while Circulon had 9,900. Demeyere made up 1.3% of all induction pans brand searches we track, and Circulon accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about induction pans brands, Demeyere appeared in four of the five answers and Circulon in none.

Among induction pans brands worldwide in September 2026

Who do people search for more?

Demeyere, about 3 searches for every 1 for Circulon

Demeyere 33.1K searchesCirculon 9.9K searches

Who does AI mention more?

Demeyere, mentioned in 4 of 5 answers, Circulon in 0

Demeyere in 4 of 5Circulon in 0 of 5

Who does AI recommend more?

Demeyere, the only one of the two named

Demeyere first in 4Circulon never named

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Demeyere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Circulon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Demeyere3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Circulon–
  7. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Circulon or Demeyere more popular in search?

This chart shows how often people search Google for Circulon and Demeyere by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from English-language searches worldwide.

Circulon and Demeyere among induction pans brands worldwide, by month

Share of searches by month for Demeyere, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaAll-CladDemeyereCirculonNinja
Oct 202558.3%22.7%11.7%5.2%1.3%0.7%0.02%
Nov 202558.3%23.9%9.6%6.4%1.3%0.58%0.02%
Dec 202562.6%20.5%8.4%6.9%1.1%0.51%0.02%
Jan 202654.7%26%11%6%1.5%0.81%0.02%
Feb 202655.1%25.8%11.1%6.1%1.5%0.45%0.02%
Mar 202654.3%25.4%13.4%4.9%1.5%0.54%0.02%
Apr 202657.1%21.9%14.1%5.2%1.3%0.46%0.02%
May 202654.9%24.7%13.5%4.9%1.5%0.45%0.02%
Jun 202654%20.3%13.3%10.9%1.2%0.36%0.01%
Jul 202659.3%19%14.6%5.3%1.3%0.39%0.01%
Aug 202656.7%22.2%14%5.1%1.5%0.46%0.01%
Sep 202659.7%22.3%12%4.4%1.3%0.39%0.01%

How has the Circulon and Demeyere comparison changed over the last 12 months?

3 findings
  • Demeyere was ahead of Circulon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands worldwide moved from 0.7% to 0.39%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Demeyere’s share of searches among induction pans brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for induction pans brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Circulon’s and Demeyere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Circulon

1 branded search term

  • circulon

Demeyere

1 branded search term

  • demeyere

How the Brand Demand Index is measured

Other head-to-heads among induction pans brands

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