How popular isMade In in search?
In September 2026, there were an estimated 209K branded searches for Made In worldwide which held steady over the last 12 months. Made In holds 5.8% estimated Share of Search among frying pan brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which frying pan brands compete with Made In?
Share of Search by month for Le Creuset, Ninja, HexClad, Made In, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Ninja | HexClad | Made In | All-Clad | Caraway | Circulon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 33.8% | 11.8% | 5.7% | 5.4% | 1.7% | 0.5% |
| Nov 2025 | 35.4% | 31% | 17.5% | 7.1% | 6% | 2.6% | 0.35% |
| Dec 2025 | 38% | 31.3% | 14.8% | 6.2% | 6.5% | 2.8% | 0.31% |
| Jan 2026 | 36.1% | 37.3% | 11% | 6.6% | 6.2% | 2.2% | 0.53% |
| Feb 2026 | 37.4% | 36.9% | 11.1% | 6.4% | 6% | 1.9% | 0.3% |
| Mar 2026 | 38.6% | 37.8% | 9.7% | 6.2% | 5.4% | 1.9% | 0.38% |
| Apr 2026 | 38.7% | 38.1% | 11.1% | 5.1% | 5.1% | 1.6% | 0.31% |
| May 2026 | 39.5% | 34.3% | 11.7% | 6.8% | 5.5% | 2% | 0.32% |
| Jun 2026 | 37.4% | 36.5% | 9.4% | 6% | 9% | 1.5% | 0.25% |
| Jul 2026 | 40.8% | 34.7% | 10.7% | 6.5% | 5.3% | 1.7% | 0.27% |
| Aug 2026 | 37.8% | 39.8% | 9.5% | 6.1% | 4.7% | 1.9% | 0.31% |
| Sep 2026 | 41.5% | 38.4% | 8.5% | 5.8% | 4% | 1.7% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.5% | 1.5M | +23% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.4% | 1.4M | +8.2% | -1.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.5% | 307K | -0.03% | -1 points | |
| 4, held 4th | 5.8% | 209K | +6.9% | -0.3 points | |
| 5, held 5th | 4% | 143K | -4.9% | -0.7 points | |
| 6, held 6th | 1.7% | 60.6K | +0.03% | -0.2 points | |
| 7, held 7th | 0.27% | 9.9K | 0% | 0 points |
41.5%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.7 points.
2.
Ninja38.4%
Moved from 1st to 2nd. 1.4M estimated branded searches, +8.2% vs prior month. Share -1.4 points.
3.
HexClad8.5%
Held 3rd. 307K estimated branded searches, -0.03% vs prior month. Share -1 points.
4.
Made In5.8%
Held 4th. 209K estimated branded searches, +6.9% vs prior month. Share -0.3 points.
5.
All-Clad4%
Held 5th. 143K estimated branded searches, -4.9% vs prior month. Share -0.7 points.
6.
Caraway1.7%
Held 6th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.2 points.
7.
Circulon0.27%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Made In and its closest rivals
How has branded search demand for Made In changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 209K.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among frying pan brands worldwide peaked at 7.1% in November 2025 and was lowest at 5.1% in April 2026.
How did search popularity change for frying pan brands worldwide in September 2026?
5 changes
In September 2026, Le Creuset overtook Ninja to become the leader among frying pan brands worldwide, with 41.5% estimated Share of Search.
In September 2026, Ninja lost estimated Share of Search among frying pan brands worldwide, from 39.8% to 38.4%.
In September 2026, HexClad lost estimated Share of Search among frying pan brands worldwide, from 9.5% to 8.5%.
In September 2026, All-Clad lost estimated Share of Search among frying pan brands worldwide, from 4.7% to 4%.
Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.
Where does Made In compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 5th of 8 | 5.3% | Show ranking |
| Pots and pans brands | 5th of 7 | 5.5% | Show ranking |
| Frying pan brands | 4th of 7 | 5.8% | Shown above |
| Knife set brands | 4th of 6 | 6.5% | Show ranking |
| Premium cookware brands | 2nd of 5 | 22.9% | Show ranking |
How is Made In measured?
Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cookware made in
- made in cookware
- madein
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Is Made In your brand?
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