HexClad vs Staub:Which is searched more?
In September 2026, HexClad had more branded searches than Staub among cookware brands worldwide. HexClad was estimated to have 307K branded searches compared to Staub’s 135K, and held a 13.7% Share of Search versus Staub’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HexClad or Staub?
Compare the pots, pans and cookware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HexClad, Staub. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | HexClad | Tramontina | Staub |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 17.9% | 12.6% | 6.9% |
| Nov 2025 | 56.5% | 28% | 9.3% | 6.2% |
| Dec 2025 | 61.2% | 23.9% | 8.2% | 6.7% |
| Jan 2026 | 61% | 18.6% | 12.2% | 8.2% |
| Feb 2026 | 62.2% | 18.4% | 12.5% | 6.9% |
| Mar 2026 | 62.2% | 15.6% | 15.3% | 6.9% |
| Apr 2026 | 61.6% | 17.7% | 15.2% | 5.6% |
| May 2026 | 61.2% | 18.1% | 15.1% | 5.5% |
| Jun 2026 | 63.6% | 16% | 15.7% | 4.7% |
| Jul 2026 | 63.2% | 16.6% | 15.6% | 4.7% |
| Aug 2026 | 63% | 15.8% | 15.5% | 5.7% |
| Sep 2026 | 66.9% | 13.7% | 13.4% | 6% |
How has the HexClad and Staub comparison changed over the last 12 months?
3 findings
- HexClad was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide moved from 17.9% to 13.7%, and its estimated monthly branded searches moved from 429K to 307K.
- Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide moved from 6.9% to 6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for cookware brands worldwide in September 2026?
2 changes
In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.
Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among cookware brands
How each brand is measured
Brandwave collects information about searches that people make online using HexClad’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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