Brandwave

How popular isLodge?

In September 2026, people searched for Lodge by name about 110,000 times worldwide, an 18.8% decrease from the previous year. These searches made up 18.1% of all global dutch oven brand searches, placing Lodge second out of 11 brands. When we asked both ChatGPT and Google AI Overviews about dutch oven brands, Lodge appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Lodge is the second most searched of 11 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 55.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. LodgeShare of searches 18.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StaubShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TramontinaShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. CuisinartShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top dutch oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Lodge is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. Made In4th
  5. Tramontina5th
  6. Cuisinart6th
  7. Caraway–
  8. Emile Henry–
  9. Chasseur–
  10. Our Place–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chasseur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dutch oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which dutch oven brands compete with Lodge?

Lodge against dutch oven brands worldwide, by month

Share of searches by month for Le Creuset, Lodge, Staub, Tramontina. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

  1. 1.Le Creuset

    55.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -8 points.

  2. 2.Lodge

    18.1%

    Held 2nd. 36K estimated branded searches, +6.8% vs prior month. Share +2.3 points.

  3. 3.Staub

    16.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.9 points.

  4. 4.Tramontina

    5%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Cuisinart

    1.8%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Caraway

    0.81%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Made In

    0.81%

    Moved from 8th to 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.3 points.

  8. 8.Emile Henry

    0.5%

    Moved from 7th to 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

  9. 9.Chasseur

    0.36%

    Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  10. 10.Our Place

    0.36%

    Held 10th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.

  11. 11.Great Jones

    0.2%

    Held 11th. 390 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Lodge and its closest rivals

Every comparison with Lodge

19 comparisons

How has branded search demand for Lodge changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lodge worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among dutch oven brands worldwide peaked at 18.7% in January 2026 and was lowest at 9.2% in July 2026.

How did search popularity change for dutch oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%.

  2. In September 2026, Lodge gained share of searches among dutch oven brands worldwide, from 15.8% to 18.1%.

  3. In September 2026, Tramontina gained share of searches among dutch oven brands worldwide, from 3.8% to 5%.

  4. In September 2026, Le Creuset lost share of searches among dutch oven brands worldwide, from 63.4% to 55.4%.

  5. In September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide.

  6. In September 2026, Emile Henry fell from 7th to 8th among dutch oven brands worldwide.

How are Lodge’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lodge cast iron
  • lodge dutch oven
  • lodge enameled dutch oven

Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lodge compete?

Lodge is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Frying pan brands6th of 102.7%Show ranking
Cookware brands6th of 72.8%Show ranking
Griddle pan brands7th of 92.9%Show ranking
Grill pan brands6th of 103.4%Show ranking
Dutch oven brands2nd of 1118.1%Shown above
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Is Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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