Lodge vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than Lodge among griddle pan brands worldwide. OXO had about 110,000 branded searches, while Lodge had 74,000. OXO made up 4.4% of all griddle pan brand searches we track, and Lodge accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in all five answers and OXO in two. Lodge was mentioned before OXO in every answer.
Who do people search for more?
OXO, about 49% more searches than Lodge
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Top griddle pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. OXO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lodge was listed before OXO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GreenPan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
All-Clad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- OXO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about griddle pan brands
5 answers
Asked ChatGPT
“Which griddle pan brand should I buy?”
Asked ChatGPT
“What are the best griddle pan brands?”
Asked ChatGPT
“What's the best griddle pan brand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Searched Google, AI Overview
“cast iron griddle pan”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lodge or OXO more popular in search?
This chart shows how often people search Google for Lodge and OXO by name. Each line represents a brand's share of searches for all nine griddle pan brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tefal | Staub | All-Clad | OXO | GreenPan | Lodge | Circulon | Ninja |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 19.3% | 6.2% | 5.1% | 5.1% | 3.4% | 3.4% | 0.68% | 0.02% |
| Nov 2025 | 56.4% | 19.7% | 6.2% | 6.2% | 4.2% | 3.4% | 3.4% | 0.56% | 0.01% |
| Dec 2025 | 59.7% | 16.6% | 6.6% | 6.6% | 3.6% | 2.9% | 3.6% | 0.48% | 0.02% |
| Jan 2026 | 52.3% | 21.8% | 7% | 5.8% | 4.7% | 3.8% | 3.8% | 0.77% | 0.02% |
| Feb 2026 | 53.4% | 22.3% | 5.9% | 5.9% | 4.8% | 3.2% | 4% | 0.43% | 0.01% |
| Mar 2026 | 54.3% | 22.7% | 6% | 4.9% | 4.9% | 3.3% | 3.3% | 0.54% | 0.01% |
| Apr 2026 | 57.3% | 19.6% | 5.2% | 5.2% | 5.2% | 2.8% | 4.3% | 0.47% | 0.01% |
| May 2026 | 54.9% | 22.5% | 4.9% | 4.9% | 4.9% | 3.3% | 4.1% | 0.45% | 0.01% |
| Jun 2026 | 54.6% | 18.3% | 4.1% | 11% | 4.9% | 2.7% | 4.1% | 0.36% | 0.01% |
| Jul 2026 | 60.1% | 16.8% | 4.5% | 5.4% | 5.4% | 3% | 4.5% | 0.4% | 0.01% |
| Aug 2026 | 57% | 19.5% | 5.1% | 5.1% | 5.1% | 3.5% | 4.2% | 0.46% | 0.01% |
| Sep 2026 | 59.7% | 19.9% | 5.4% | 4.4% | 4.4% | 2.9% | 2.9% | 0.39% | 0.01% |
How has the Lodge and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, OXO’s share of searches among griddle pan brands worldwide moved from 5.1% to 4.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for griddle pan brands worldwide in September 2026?
2 changes
In September 2026, Lodge lost share of searches among griddle pan brands worldwide, from 4.2% to 2.9%.
In September 2026, OXO lost share of searches among griddle pan brands worldwide, from 5.1% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lodge’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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