Le Creuset vs Our Place:Which is more popular?
In September 2026, Le Creuset had more branded searches than Our Place among premium cookware brands worldwide. Le Creuset had about 1.5 million branded searches, while Our Place had 193,000. Le Creuset made up 59.3% of all premium cookware brand searches we track, and Our Place accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about premium cookware brands, Le Creuset appeared in all five answers and Our Place in none.
Who do people search for more?
Le Creuset, about 8 searches for every 1 for Our Place
Who does AI mention more?
Le Creuset, mentioned in every answer we collected
Who does AI recommend more?
Le Creuset, the only one of the two named
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Top premium cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset appeared in all five answers. Our Place did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium cookware brands
5 answers
Asked ChatGPT
“Which premium cookware brand should I buy?”
Asked ChatGPT
“What are the best premium cookware brands?”
Asked ChatGPT
“What's the best premium cookware brand for everyday cooking?”
Searched Google, AI Overview
“best cookware brand”
Searched Google, AI Overview
“premium pots and pans”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Le Creuset or Our Place more popular in search?
This chart shows how often people search Google for Le Creuset and Our Place by name. Each line represents a brand's share of searches for all nine premium cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Our Place. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
How has the Le Creuset and Our Place comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Our Place in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among premium cookware brands worldwide moved from 54.6% to 59.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Our Place’s share of searches among premium cookware brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches moved from 218K to 193K.
How did search popularity change for premium cookware brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among premium cookware brands worldwide, from 54.5% to 59.3%.
In September 2026, Our Place lost share of searches among premium cookware brands worldwide, from 8.3% to 7.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Our Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Our Place
4 branded search terms
- always pan
- cookware our place
- our place
- our place cookware
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