Brandwave

HexClad vs Our Place:Which is searched more?

In September 2026, HexClad had more branded searches than Our Place among premium cookware brands worldwide. HexClad was estimated to have 307K branded searches compared to Our Place’s 193K, and held a 33.6% Share of Search versus Our Place’s 21.1%. These are worldwide searches for English-language branded terms.

Share of Search among premium cookware brands worldwide in September 2026Which is more popular in search, HexClad or Our Place?
HexClad33.6%307K searches
vs
Our Place21.1%193K searches

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Which is more popular in search, HexClad or Our Place?

Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HexClad and Our Place among premium cookware brands worldwide, by month

Share of Search by month for HexClad, Our Place. The figures are in the table below the chart.

View monthly share of search table
MonthHexCladMade InOur PlaceAll-CladCaraway
Oct 202538.6%18.8%19.6%17.6%5.4%
Nov 202543%17.3%18.5%14.8%6.4%
Dec 202539.3%16.5%19.7%17.1%7.4%
Jan 202634%20.4%20%18.9%6.7%
Feb 202636.2%20.9%17.2%19.6%6.1%
Mar 202632.7%20.8%21.9%18.2%6.5%
Apr 202636.6%16.7%24.8%16.7%5.2%
May 202636.6%21.2%18.8%17.3%6.1%
Jun 202629.7%19%17.8%28.7%4.8%
Jul 202636.2%22.1%18%18.1%5.6%
Aug 202634.1%21.8%20.6%16.8%6.7%
Sep 202633.6%22.9%21.1%15.7%6.6%

How has the HexClad and Our Place comparison changed over the last 12 months?

  • HexClad was ahead of Our Place in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide moved from 38.6% to 33.6%, and its estimated monthly branded searches moved from 429K to 307K.
  • Across the 12 months ending September 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide moved from 19.6% to 21.1%, and its estimated monthly branded searches moved from 218K to 193K.

How did search popularity change for premium cookware brands worldwide in September 2026?

  1. In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.

  2. Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.

Other head-to-heads among premium cookware brands

How each brand is measured

Brandwave collects information about searches that people make online using HexClad’s and Our Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

Our Place

4 branded search terms

  • always pan
  • cookware our place
  • our place
  • our place cookware

How the Brand Demand Index is measured

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