Made In vs Our Place:Which is searched more?
In September 2026, Made In had more branded searches than Our Place among premium cookware brands worldwide. Made In was estimated to have 209K branded searches compared to Our Place’s 193K, and held a 22.9% Share of Search versus Our Place’s 21.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Made In or Our Place?
Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Made In, Our Place. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
How has the Made In and Our Place comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Made In took it in January 2026, Our Place took it in March 2026, Made In took it in May 2026.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among premium cookware brands worldwide moved from 18.8% to 22.9%, and its estimated monthly branded searches held steady at 209K.
- Across the 12 months ending September 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide moved from 19.6% to 21.1%, and its estimated monthly branded searches moved from 218K to 193K.
How did search popularity change for premium cookware brands worldwide in September 2026?
2 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.
Other head-to-heads among premium cookware brands
How each brand is measured
Brandwave collects information about searches that people make online using Made In’s and Our Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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