All-Clad vs Made In:Which is searched more?
In September 2026, Made In had more branded searches than All-Clad among premium cookware brands worldwide. Made In was estimated to have 209K branded searches compared to All-Clad’s 143K, and held a 22.9% Share of Search versus All-Clad’s 15.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, All-Clad or Made In?
Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Made In, All-Clad. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
How has the All-Clad and Made In comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: All-Clad took it in December 2025, Made In took it in January 2026, All-Clad took it in April 2026, Made In took it in May 2026, All-Clad took it in June 2026, Made In took it in July 2026.
- Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide moved from 17.6% to 15.7%, and its estimated monthly branded searches moved from 196K to 143K.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among premium cookware brands worldwide moved from 18.8% to 22.9%, and its estimated monthly branded searches held steady at 209K.
How did search popularity change for premium cookware brands worldwide in September 2026?
2 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.
Other head-to-heads among premium cookware brands
How each brand is measured
Brandwave collects information about searches that people make online using All-Clad’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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