How popular isAll-Clad in search?
In August 2026, there were an estimated 151K branded searches for All-Clad worldwide which is down 23% over the last 11 months. All-Clad holds 23.8% estimated Share of Search among premium cookware brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with All-Clad?
Share of Search by month for HexClad, All-Clad, Caraway, Made In, Our Place. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | All-Clad | Caraway | Made In | Our Place |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 23.1% | 7.2% | 8.7% | 10.4% |
| Nov 2025 | 54.5% | 18.7% | 8.1% | 9.8% | 8.9% |
| Dec 2025 | 47.6% | 20.7% | 9% | 9% | 13.7% |
| Jan 2026 | 44.7% | 24.9% | 8.8% | 10.7% | 10.9% |
| Feb 2026 | 47.8% | 25.8% | 8% | 9.8% | 8.5% |
| Mar 2026 | 45.6% | 25.4% | 9.1% | 9% | 10.9% |
| Apr 2026 | 51.2% | 23.3% | 7.3% | 7.2% | 11% |
| May 2026 | 50.1% | 23.6% | 8.4% | 10.3% | 7.6% |
| Jun 2026 | 40% | 38.5% | 6.5% | 7.9% | 7.1% |
| Jul 2026 | 49.7% | 24.8% | 7.7% | 9.4% | 8.4% |
| Aug 2026 | 48.4% | 23.8% | 9.7% | 9.6% | 8.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 308K | -4.1% | -1.3 points | |
| 2, held 2nd | 23.8% | 151K | -5.6% | -1 points | |
| 3, moved from 5th to 3rd | 9.7% | 61.4K | +23% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.6% | 60.7K | +0.08% | +0.2 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.5% | 54.2K | +0.02% | +0.1 pointsmoved from 4th to 5th |
1.
HexClad48.4%
held 1st · 308K estimated branded searches · -4.1% vs prior month · -1.3 points
2.
All-Clad23.8%
held 2nd · 151K estimated branded searches · -5.6% vs prior month · -1 points
3.
Caraway9.7%
moved from 5th to 3rd · 61.4K estimated branded searches · +23% vs prior month · +1.9 points
4.
Made In9.6%
moved from 3rd to 4th · 60.7K estimated branded searches · +0.08% vs prior month · +0.2 points
8.5%
moved from 4th to 5th · 54.2K estimated branded searches · +0.02% vs prior month · +0.1 points
Compare search popularity between All-Clad and its closest rivals
How has branded search demand for All-Clad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 151K.
- Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide increased from 23.1% to 23.8%.
- Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide peaked at 38.5% in June 2026 and was lowest at 18.7% in November 2025.
How did search popularity change for premium cookware brands worldwide in August 2026?
5 changes
In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.
In August 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 49.7% to 48.4%.
In August 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 24.8% to 23.8%.
Estimated monthly branded searches for Our Place worldwide fell 38.7% over 11 measured months, from 88.4K to 54.2K in August 2026.
Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.
How is All-Clad measured?
Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- all clad
- all-clad
- all-clad com
- all-clad cookware
- cookware all-clad
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Is All-Clad your brand?
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