Brandwave

Measuring Cups brands:Which are searched most?

In September 2026, Le Creuset was the most searched among measuring Cups brands worldwide, with an estimated 1.5M branded searches and 44.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset44.6%
  2. KitchenAid37.9%
  3. Cuisinart6.3%
  4. All-Clad4.3%
  5. Oxo3.6%
  6. Joseph Joseph3.3%

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Share of SearchLeaderboard

Compare the measuring cups brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among measuring Cups brands worldwide, by month

Share of Search by month for Le Creuset, KitchenAid, Cuisinart, All-Clad, Oxo, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidCuisinartAll-CladOxoJoseph Joseph
Oct 202537%45%6.3%4.8%3.6%3.3%
Nov 202535.2%46.6%6.8%6%2.9%2.6%
Dec 202535%47%7.1%6%2.3%2.6%
Jan 202635.2%42.5%9%6%3.5%3.9%
Feb 202636.3%43.3%6.9%5.8%3.6%4%
Mar 202635.4%43.8%8.4%5%3.4%3.9%
Apr 202636.8%44.3%6.4%4.8%3.6%4.1%
May 202638.6%41%7.8%5.4%3.7%3.5%
Jun 202639.1%37.3%6.7%9.5%3.7%3.5%
Jul 202639.6%39.9%8%5.2%3.8%3.6%
Aug 202639.4%39.4%8.2%4.9%3.9%4.4%
Sep 202644.6%37.9%6.3%4.3%3.6%3.3%

This month’s ranking, September 2026

  1. 1.Le Creuset

    44.6%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.3 points.

  2. 2.KitchenAid

    37.9%

    Moved from 1st to 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.4 points.

  3. 3.Cuisinart

    6.3%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.8 points.

  4. 4.All-Clad

    4.3%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.6 points.

  5. 5.Oxo

    3.6%

    Moved from 6th to 5th. 120K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among measuring Cups brands worldwide?

In September 2026, Le Creuset was the most searched among measuring Cups brands worldwide, with an estimated 1.5M branded searches and 44.6% estimated Share of Search within this set. KitchenAid is in 2nd place, 6.7 percentage points behind at 37.9% Share of Search.

Global measuring Cups brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Le Creuset37% → 44.6%44.6%Sep 202635%Dec 20252nd → 1st
KitchenAid45% → 37.9%47%Dec 202537.3%Jun 20261st → 2nd
Cuisinart6.3%9%Jan 20266.3%Oct 20253rd
All-Clad4.8% → 4.3%9.5%Jun 20264.3%Sep 20264th
Oxo3.6%3.9%Aug 20262.3%Dec 20255th
Joseph Joseph3.3%4.4%Aug 20262.6%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring Cups brands worldwide increased from 37% to 44.6%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring Cups brands worldwide decreased from 45% to 37.9%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among measuring Cups brands worldwide decreased from 4.8% to 4.3%.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among measuring Cups brands worldwide peaked at 44.6% in September 2026 and was lowest at 35% in December 2025.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among measuring Cups brands worldwide peaked at 47% in December 2025 and was lowest at 37.3% in June 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among measuring Cups brands worldwide peaked at 9% in January 2026 and was lowest at 6.3% in October 2025.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among measuring Cups brands worldwide peaked at 9.5% in June 2026 and was lowest at 4.3% in September 2026.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among measuring Cups brands worldwide peaked at 3.9% in August 2026 and was lowest at 2.3% in December 2025.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among measuring Cups brands worldwide peaked at 4.4% in August 2026 and was lowest at 2.6% in December 2025.
  • Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring Cups brands worldwide.
  • Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring Cups brands worldwide.
  • Across the 12 months ending September 2026, Cuisinart, Oxo and Joseph Joseph held steady: their estimated Share of Search among measuring Cups brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for measuring Cups brands worldwide in September 2026?

  1. In September 2026, Le Creuset overtook KitchenAid to become the leader among measuring Cups brands worldwide, with 44.6% estimated Share of Search.

  2. In September 2026, Cuisinart lost estimated Share of Search among measuring Cups brands worldwide, from 8.2% to 6.3%.

  3. In September 2026, KitchenAid lost estimated Share of Search among measuring Cups brands worldwide, from 39.4% to 37.9%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among measuring Cups brands worldwide, from 4.4% to 3.3%.

  5. In September 2026, All-Clad lost estimated Share of Search among measuring Cups brands worldwide, from 4.9% to 4.3%.

  6. In September 2026, Oxo rose from 6th to 5th among measuring Cups brands worldwide.

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