Brandwave

How popular isPyrex?

In September 2026, people searched for Pyrex by name about 165,000 times worldwide, about the same as the previous year. These searches made up 5.4% of all global measuring cups brand searches, placing Pyrex fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about measuring cups brands, Pyrex appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Pyrex is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 49.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CuisinartShare of searches 5.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PyrexShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. All-CladShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top measuring cups brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pyrex is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. Pyrex3rd
  4. KitchenAid4th
  5. Cuisinart5th
  6. Le Creuset–
  7. Joseph Joseph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pyrex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring cups brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which measuring cups brands compete with Pyrex?

Pyrex against measuring cups brands worldwide, by month

Share of searches by month for Le Creuset, KitchenAid, Cuisinart, Pyrex, All-Clad, Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidCuisinartPyrexAll-CladJoseph JosephOXO
Oct 202542.1%36.3%5.6%4.6%3.8%3.8%3.8%
Nov 202542.2%37.5%5.7%3.8%4.6%3.1%3.1%
Dec 202542.6%37.4%5.7%3.8%4.7%3.1%2.6%
Jan 202640.3%35.2%6.6%5.4%4.4%4.4%3.6%
Feb 202640.6%35.8%5.5%5.5%4.5%4.5%3.7%
Mar 202640.5%35.6%6.7%5.5%3.6%4.5%3.6%
Apr 202641.1%35.8%5.6%5.6%3.7%4.6%3.7%
May 202643.6%31.6%7.2%5.9%3.9%3.9%3.9%
Jun 202642.2%30.2%5.7%5.7%8.5%3.8%3.8%
Jul 202643.8%31.3%7.2%5.9%3.9%3.9%3.9%
Aug 202642.6%30.9%7%7%3.8%4.7%3.8%
Sep 202649.3%29%5.4%5.4%3.6%3.6%3.6%
  1. 1.Le Creuset

    49.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +6.6 points.

  2. Held 2nd. 884K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Cuisinart

    5.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  4. 4.Pyrex

    5.4%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -1.6 points.

  5. 5.All-Clad

    3.6%

    Moved from 6th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. Moved from 5th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  7. 7.OXO

    3.6%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Pyrex and its closest rivals

Every comparison with Pyrex

29 comparisons

How has branded search demand for Pyrex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pyrex worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among measuring cups brands worldwide increased from 4.6% to 5.4%.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among measuring cups brands worldwide peaked at 7% in August 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for measuring cups brands worldwide in September 2026?

6 changes
  1. In September 2026, Le Creuset gained share of searches among measuring cups brands worldwide, from 42.6% to 49.3%.

  2. In September 2026, KitchenAid lost share of searches among measuring cups brands worldwide, from 30.9% to 29%.

  3. In September 2026, Cuisinart lost share of searches among measuring cups brands worldwide, from 7% to 5.4%.

  4. In September 2026, Pyrex lost share of searches among measuring cups brands worldwide, from 7% to 5.4%.

  5. In September 2026, Joseph Joseph lost share of searches among measuring cups brands worldwide, from 4.7% to 3.6%.

  6. All-Clad’s share of searches among measuring cups brands worldwide has lost ground for 3 months in a row, from 8.5% to 3.6% in September 2026.

How are Pyrex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pyrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pyrex

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How the Brand Demand Index is measured

Where does Pyrex compete?

Pyrex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring cups brands4th of 75.4%Shown above
Bakeware brands4th of 115.5%Show ranking
Food storage container brands4th of 88.1%Show ranking
Loaf pan brands2nd of 88.3%Show ranking
Roasting dish brands2nd of 58.9%Show ranking
Mixing bowls brands2nd of 523.8%Show ranking
Measuring jug brands1st of 440.5%Show ranking
Meal prep containers brands1st of 757.6%Show ranking
Creator with pink hair and a pink jacket

Is Pyrex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.