Brandwave

HexClad vs Le Creuset:Which is searched more?

In September 2026, Le Creuset had more branded searches than HexClad among premium cookware brands worldwide. Le Creuset had about 1.5 million branded searches, while HexClad had 307,000. Le Creuset made up 59.3% of all premium cookware brand searches we track, and HexClad accounted for 12.1%. These are worldwide searches for English-language branded terms.

Share of searches among premium cookware brands worldwide in September 2026Is HexClad or Le Creuset more popular in search?
HexClad12.1%307K searches
vs
Le Creuset59.3%1.5M searches

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Is HexClad or Le Creuset more popular in search?

Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HexClad and Le Creuset among premium cookware brands worldwide, by month

Share of searches by month for Le Creuset, HexClad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladMade InOur PlaceAll-CladFisslerCarawayDemeyereHestan
Oct 202554.6%15.6%7.6%7.9%7.1%3.3%2.2%1.2%0.36%
Nov 202544.6%22.1%8.9%9.5%7.6%2.7%3.3%0.99%0.36%
Dec 202548.5%18.9%7.9%9.5%8.3%2%3.6%0.88%0.39%
Jan 202650.1%15.3%9.2%9%8.5%3%3%1.4%0.4%
Feb 202651.9%15.4%8.9%7.3%8.3%3.9%2.6%1.4%0.34%
Mar 202653.2%13.4%8.5%9%7.4%3.9%2.6%1.4%0.43%
Apr 202653.3%15.3%7%10.4%7%3.2%2.2%1.2%0.53%
May 202652.1%15.4%8.9%7.9%7.3%3.9%2.6%1.4%0.42%
Jun 202652%13.1%8.3%7.8%12.6%2.6%2.1%1.2%0.35%
Jul 202655.4%14.5%8.9%7.2%7.2%2.7%2.3%1.2%0.45%
Aug 202654.5%13.7%8.7%8.3%6.7%3.3%2.7%1.5%0.54%
Sep 202659.3%12.1%8.3%7.6%5.7%2.9%2.4%1.3%0.39%

How has the HexClad and Le Creuset comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among premium cookware brands worldwide moved from 15.6% to 12.1%, and its estimated monthly branded searches moved from 429K to 307K.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among premium cookware brands worldwide moved from 54.6% to 59.3%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for premium cookware brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among premium cookware brands worldwide, from 54.5% to 59.3%.

  2. In September 2026, HexClad lost share of searches among premium cookware brands worldwide, from 13.7% to 12.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HexClad’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

Other head-to-heads among premium cookware brands

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