Le Creuset vs Made In:Which is searched more?
In September 2026, Le Creuset had more branded searches than Made In among premium cookware brands worldwide. Le Creuset had about 1.5 million branded searches, while Made In had 209,000. Le Creuset made up 59.3% of all premium cookware brand searches we track, and Made In accounted for 8.3%. These are worldwide searches for English-language branded terms.
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Is Le Creuset or Made In more popular in search?
Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Le Creuset, Made In. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
How has the Le Creuset and Made In comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Made In in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among premium cookware brands worldwide moved from 54.6% to 59.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Made In’s share of searches among premium cookware brands worldwide moved from 7.6% to 8.3%, and its estimated monthly branded searches held steady at 209K.
How did search popularity change for premium cookware brands worldwide in September 2026?
1 change
In September 2026, Le Creuset gained share of searches among premium cookware brands worldwide, from 54.5% to 59.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Made In
3 branded search terms
- cookware made in
- made in cookware
- madein
Other head-to-heads among premium cookware brands
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