Le Creuset vs USA Pan:Which is more popular by branded search?

Name: Le Creuset vs USA Pan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Le Creuset had more branded searches than USA Pan among bakeware brands worldwide. Le Creuset was estimated to have 1.2M branded searches compared to USA Pan’s 9.9K, and held a 78.9% Share of Search versus USA Pan’s 0.64%. These are worldwide searches for English-language branded terms.

Share of Search among bakeware brands worldwide in August 2026Which is more popular in search, Le Creuset or USA Pan?

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Which is more popular in search, Le Creuset or USA Pan?

Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and USA Pan among bakeware brands worldwide, by month

Month	Le Creuset	Pyrex	Wiltshire	USA Pan	Baker's Secret	Chicago Metallic
Oct 2025	84.6%	9.3%	5.1%	0.68%	0.11%	0.16%
Nov 2025	88.2%	7.9%	2.9%	0.71%	0.09%	0.11%
Dec 2025	88.1%	7.9%	2.9%	0.87%	0.11%	0.14%
Jan 2026	82.8%	11.1%	5%	0.82%	0.13%	0.16%
Feb 2026	81.8%	11.1%	6.1%	0.81%	0.11%	0.19%
Mar 2026	80.7%	10.9%	7.3%	0.8%	0.13%	0.19%
Apr 2026	81.9%	11.1%	6.1%	0.66%	0.13%	0.16%
May 2026	80.8%	10.9%	7.3%	0.66%	0.16%	0.16%
Jun 2026	82%	11.1%	6.1%	0.54%	0.13%	0.16%
Jul 2026	81.9%	11.1%	6.1%	0.66%	0.13%	0.16%
Aug 2026	78.9%	13%	7.1%	0.64%	0.16%	0.16%
Sep 2026	—	—	—	—	—	—

How has the Le Creuset and USA Pan comparison changed over the last 12 months?

3 findings

Le Creuset was ahead of USA Pan in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide moved from 84.6% to 78.9%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
Across the 11 months ending August 2026, USA Pan’s estimated Share of Search among bakeware brands worldwide moved from 0.68% to 0.64%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for bakeware brands worldwide in August 2026?

2 changes

In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.
Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Le Creuset’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.