Fat Daddio's vs Le Creuset:Which is searched more?
In September 2026, Le Creuset had more branded searches than Fat Daddio's among bakeware brands worldwide. Le Creuset had about 1.5 million branded searches, while Fat Daddio's had 2,900. Le Creuset made up 50.1% of all bakeware brand searches we track, and Fat Daddio's accounted for 0.1%. These are worldwide searches for English-language branded terms.
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Is Fat Daddio's or Le Creuset more popular in search?
Compare the bakeware brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Le Creuset, Fat Daddio's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Tramontina | Pyrex | Wiltshire | Nordic Ware | USA Pan | Fat Daddio's | Baker's Secret | Chicago Metallic | Wilton |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 38.1% | 8.9% | 4.9% | 2.2% | 1.2% | 0.36% | 0.09% | 0.06% | 0.09% | 0.07% |
| Nov 2025 | 45.1% | 40.2% | 7.4% | 4% | 1.5% | 1.2% | 0.36% | 0.07% | 0.06% | 0.06% | 0.05% |
| Dec 2025 | 45.9% | 40.3% | 6.2% | 4.1% | 1.5% | 1.2% | 0.46% | 0.09% | 0.07% | 0.07% | 0.05% |
| Jan 2026 | 43.2% | 37.8% | 8.7% | 5.8% | 2.6% | 1.2% | 0.43% | 0.1% | 0.08% | 0.08% | 0.05% |
| Feb 2026 | 42.8% | 37.7% | 8.6% | 5.8% | 3.2% | 1.2% | 0.42% | 0.1% | 0.07% | 0.1% | 0.06% |
| Mar 2026 | 42% | 37% | 10.4% | 5.7% | 3.1% | 1.1% | 0.42% | 0.12% | 0.08% | 0.1% | 0.06% |
| Apr 2026 | 42.3% | 36.8% | 10.4% | 5.7% | 3.1% | 0.94% | 0.34% | 0.1% | 0.08% | 0.08% | 0.06% |
| May 2026 | 45.1% | 32.6% | 11.1% | 6.1% | 3.3% | 1% | 0.37% | 0.11% | 0.1% | 0.09% | 0.06% |
| Jun 2026 | 45.3% | 32.4% | 11.2% | 6.1% | 3.4% | 1% | 0.3% | 0.11% | 0.08% | 0.09% | 0.05% |
| Jul 2026 | 45.3% | 32.4% | 11.2% | 6.1% | 3.4% | 1% | 0.37% | 0.11% | 0.08% | 0.09% | 0.06% |
| Aug 2026 | 44.1% | 31.9% | 10.9% | 7.3% | 4% | 1.2% | 0.36% | 0.1% | 0.1% | 0.09% | 0.06% |
| Sep 2026 | 50.1% | 29.5% | 10.1% | 5.5% | 3% | 1.1% | 0.4% | 0.1% | 0.09% | 0.08% | 0.04% |
How has the Fat Daddio's and Le Creuset comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Fat Daddio's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fat Daddio's’ share of searches among bakeware brands worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among bakeware brands worldwide moved from 44.2% to 50.1%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for bakeware brands worldwide in September 2026?
1 change
In September 2026, Le Creuset gained share of searches among bakeware brands worldwide, from 44.1% to 50.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fat Daddio's’ and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fat Daddio's
1 branded search term
- fat daddios
Le Creuset
1 branded search term
- le creuset
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