Brandwave

Emile Henry vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than Emile Henry among roasting dish brands worldwide. Le Creuset had about 1.5 million branded searches, while Emile Henry had 22,200. Le Creuset made up 80.8% of all roasting dish brand searches we track, and Emile Henry accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about roasting dish brands, Le Creuset appeared in four of the five answers and Emile Henry in three. Le Creuset was mentioned before Emile Henry in every answer.

Among roasting dish brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 68 searches for every 1 for Emile Henry

Le Creuset 1.5M searchesEmile Henry 22.2K searches

Who does AI mention more?

Le Creuset, mentioned in 4 of 5 answers, Emile Henry in 3

Le Creuset in 4 of 5Emile Henry in 3 of 5

Who does AI recommend more?

Le Creuset, named ahead of Emile Henry in every answer

Le Creuset first in 3Emile Henry never first

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Top roasting dish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Emile Henry was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was listed before Emile Henry in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Le Creuset1st
  2. Staub2nd
  3. Emile Henry3rd
  4. Pyrex4th
  5. Scanpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about roasting dish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Emile Henry or Le Creuset more popular in search?

This chart shows how often people search Google for Emile Henry and Le Creuset by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from English-language searches worldwide.

Emile Henry and Le Creuset among roasting dish brands worldwide, by month

Share of searches by month for Le Creuset, Emile Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexStaubScanpanEmile Henry
Oct 202579%8.7%8.7%2.1%1.4%
Nov 202580%7.2%8.8%2.6%1.4%
Dec 202580.3%7.2%8.8%2.2%1.5%
Jan 202675.6%10.1%10.1%2.5%1.7%
Feb 202677.2%10.4%8.5%2.1%1.7%
Mar 202677.2%10.4%8.5%2.1%1.7%
Apr 202678.4%10.6%7.1%2.1%1.7%
May 202678.1%10.6%7%2.1%2.1%
Jun 202679.4%10.7%5.9%2.2%1.8%
Jul 202679.4%10.7%5.9%2.2%1.8%
Aug 202676.6%12.6%6.9%2.5%1.4%
Sep 202680.8%8.9%7.3%1.8%1.2%

How has the Emile Henry and Le Creuset comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Emile Henry in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emile Henry’s share of searches among roasting dish brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands worldwide moved from 79% to 80.8%, and its estimated monthly branded searches held steady at 1.5M.

How did search popularity change for roasting dish brands worldwide in September 2026?

2 changes
  1. In September 2026, Le Creuset gained share of searches among roasting dish brands worldwide, from 76.6% to 80.8%.

  2. Estimated monthly branded searches for Emile Henry worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emile Henry’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emile Henry

1 branded search term

  • emile henry

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

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