Le Creuset vs Victoria:Which is more popular?
In September 2026, Le Creuset had more branded searches than Victoria among cast iron skillet brands worldwide. Le Creuset had about 1.5 million branded searches, while Victoria had 2,900. Le Creuset made up 85.8% of all cast iron skillet brand searches we track, and Victoria accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about cast iron skillet brands, Victoria appeared in four of the five answers and Le Creuset in two.
Who do people search for more?
Le Creuset, about 517 searches for every 1 for Victoria
Who does AI mention more?
Victoria, mentioned in 4 of 5 answers, Le Creuset in 2
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Top cast iron skillet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victoria was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Le Creuset was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victoria4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cast iron skillet brands
5 answers
Asked ChatGPT
“Which cast iron skillet brand should I buy?”
Asked ChatGPT
“What are the best cast iron skillet brands?”
Asked ChatGPT
“What's the best cast iron skillet brand for everyday cooking?”
Searched Google, AI Overview
“best cast iron skillet”
Searched Google, AI Overview
“enameled cast iron skillet”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Le Creuset or Victoria more popular in search?
This chart shows how often people search Google for Le Creuset and Victoria by name. Each line represents a brand's share of searches for all four cast iron skillet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Victoria. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Staub | Ooni | Victoria |
|---|---|---|---|---|
| Oct 2025 | 84.4% | 9.3% | 6.2% | 0.14% |
| Nov 2025 | 84.4% | 9.3% | 6.2% | 0.14% |
| Dec 2025 | 85.3% | 9.4% | 5.1% | 0.14% |
| Jan 2026 | 82.7% | 11.1% | 6.1% | 0.2% |
| Feb 2026 | 84.3% | 9.3% | 6.3% | 0.17% |
| Mar 2026 | 81.7% | 9% | 9% | 0.16% |
| Apr 2026 | 83.1% | 7.5% | 9.2% | 0.16% |
| May 2026 | 79.5% | 7.2% | 13.1% | 0.19% |
| Jun 2026 | 82.5% | 6.1% | 11.2% | 0.16% |
| Jul 2026 | 84.3% | 6.3% | 9.3% | 0.17% |
| Aug 2026 | 83.1% | 7.5% | 9.2% | 0.2% |
| Sep 2026 | 85.8% | 7.7% | 6.3% | 0.17% |
How has the Le Creuset and Victoria comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Victoria in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands worldwide moved from 84.4% to 85.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for cast iron skillet brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among cast iron skillet brands worldwide, from 83.1% to 85.8%.
Estimated monthly branded searches for Victoria worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Victoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Victoria
1 branded search term
- victoria cast iron
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