Brandwave

Le Creuset vs Ooni:Which is searched more?

In September 2026, Le Creuset had more branded searches than Ooni among cast Iron Skillet brands worldwide. Le Creuset was estimated to have 1.5M branded searches compared to Ooni’s 267K, and held a 48% Share of Search versus Ooni’s 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among cast Iron Skillet brands worldwide in September 2026Which is more popular in search, Le Creuset or Ooni?
Le Creuset48%1.5M searches
vs
Ooni8.6%267K searches

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Which is more popular in search, Le Creuset or Ooni?

Compare the cast iron skillet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Ooni among cast Iron Skillet brands worldwide, by month

Share of Search by month for Le Creuset, Ooni. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetMINIOoniStaub
Oct 202546.8%38%10.1%5.1%
Nov 202554.5%29.7%9.9%6%
Dec 202553.9%29.4%10.8%5.9%
Jan 202646.1%37.5%10.2%6.2%
Feb 202642.8%42.8%9.8%4.7%
Mar 202641.6%41.6%12.2%4.6%
Apr 202641.5%41.5%13.3%3.7%
May 202639.9%39.9%16.7%3.6%
Jun 202641.3%41.3%14.2%3.1%
Jul 202641.8%41.8%13.3%3.1%
Aug 202642%42%12.2%3.8%
Sep 202648%39.1%8.6%4.3%

How has the Le Creuset and Ooni comparison changed over the last 12 months?

  • Le Creuset was ahead of Ooni in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cast Iron Skillet brands worldwide moved from 46.8% to 48%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Ooni’s estimated Share of Search among cast Iron Skillet brands worldwide moved from 10.1% to 8.6%, and its estimated monthly branded searches moved from 323K to 267K.

How did search popularity change for cast Iron Skillet brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cast Iron Skillet brands worldwide, from 42% to 48%.

  2. In September 2026, Ooni lost estimated Share of Search among cast Iron Skillet brands worldwide, from 12.2% to 8.6%.

Other head-to-heads among cast Iron Skillet brands

How each brand is measured

Brandwave collects information about searches that people make online using Le Creuset’s and Ooni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset

Ooni

8 branded search terms

  • ooni
  • ooni halo pro
  • ooni karu
  • ooni koda
  • ooni oven
  • ooni pizza oven
  • oven ooni
  • pizza oven ooni

How the Brand Demand Index is measured

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