Brandwave

How popular isOoni in search?

In September 2026, there were an estimated 267K branded searches for Ooni worldwide which is down 17.4% over the last 12 months. Ooni holds 6.3% estimated Share of Search among cast iron skillet brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset86%
  2. Staub7.7%
  3. Ooni6.3%
Ooni website (opens in a new tab)

Follow Ooni and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cast iron skillet brands compete with Ooni?

Ooni against cast iron skillet brands worldwide, by month

Share of Search by month for Le Creuset, Staub, Ooni. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetStaubOoni
Oct 202584.5%9.3%6.2%
Nov 202584.5%9.3%6.2%
Dec 202585.5%9.4%5.2%
Jan 202682.8%11.1%6.1%
Feb 202684.4%9.3%6.3%
Mar 202681.9%9.1%9.1%
Apr 202683.3%7.5%9.2%
May 202679.7%7.2%13.1%
Jun 202682.7%6.1%11.2%
Jul 202684.4%6.3%9.3%
Aug 202683.3%7.5%9.2%
Sep 202686%7.7%6.3%

  1. 1.Le Creuset

    86%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2.7 points.

  2. 2.Staub

    7.7%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Ooni

    6.3%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.9 points.

Compare search popularity between Ooni and its closest rivals

Every comparison with Ooni

How has branded search demand for Ooni changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ooni worldwide fell from 323K to 267K.
  • Across the 12 months ending September 2026, Ooni’s estimated Share of Search among cast iron skillet brands worldwide peaked at 13.1% in May 2026 and was lowest at 5.2% in December 2025.

How did search popularity change for cast iron skillet brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cast iron skillet brands worldwide, from 83.3% to 86%.

  2. In September 2026, Ooni lost estimated Share of Search among cast iron skillet brands worldwide, from 9.2% to 6.3%.

  3. Staub’s estimated Share of Search among cast iron skillet brands worldwide has gained ground for 3 months in a row, from 6.1% to 7.7% in September 2026.

Where does Ooni compete?

Ooni is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill pan brands4th of 85.6%Show ranking
Cast iron skillet brands3rd of 36.3%Shown above
Pizza oven brands1st of 542.2%Show ranking
Pizza peel brands4th of 618%Show ranking
Pizza dough brands2nd of 325%Show ranking
Pizza ovens2nd of 629%Show ranking

How is Ooni measured?

Brandwave collects information about searches that people make online using Ooni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • ooni
  • ooni halo pro
  • ooni karu
  • ooni koda
  • ooni oven
  • ooni pizza oven
  • oven ooni
  • pizza oven ooni

Do you work for Ooni? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ooni your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free