Ooni vs Pillsbury:Which is searched more?
In September 2026, Ooni had more branded searches than Pillsbury among pizza dough brands worldwide. Ooni was estimated to have 267K branded searches compared to Pillsbury’s 9.9K, and held a 44.7% Share of Search versus Pillsbury’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ooni or Pillsbury?
Compare the pizza dough brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ooni, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Ooni | Pillsbury |
|---|---|---|---|
| Oct 2025 | 53.9% | 44.5% | 1.7% |
| Nov 2025 | 51.2% | 47.7% | 1.2% |
| Dec 2025 | 45.2% | 53.3% | 1.4% |
| Jan 2026 | 54.8% | 44.1% | 1.1% |
| Feb 2026 | 54% | 44.7% | 1.3% |
| Mar 2026 | 51.6% | 47.3% | 1.1% |
| Apr 2026 | 44.4% | 54.5% | 1.1% |
| May 2026 | 42% | 57.2% | 0.74% |
| Jun 2026 | 41.8% | 57.3% | 0.9% |
| Jul 2026 | 43.6% | 55.4% | 0.94% |
| Aug 2026 | 50.9% | 48% | 1.1% |
| Sep 2026 | 53.6% | 44.7% | 1.7% |
How has the Ooni and Pillsbury comparison changed over the last 12 months?
3 findings
- Ooni was ahead of Pillsbury in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ooni’s estimated Share of Search among pizza dough brands worldwide moved from 44.5% to 44.7%, and its estimated monthly branded searches moved from 323K to 267K.
- Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among pizza dough brands worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for pizza dough brands worldwide in September 2026?
2 changes
In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.1% to 1.7%.
In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 48% to 44.7%.
Other head-to-heads among pizza dough brands
How each brand is measured
Brandwave collects information about searches that people make online using Ooni’s and Pillsbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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