Brandwave

How popular isPillsbury in search?

In August 2026, there were an estimated 8.1K branded searches for Pillsbury worldwide which is down 33.1% over the last 11 months. Pillsbury holds 0.3% estimated Share of Search among baking mixes worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Green's68.6%
  2. King Arthur13.9%
  3. Dr. Oetker11.4%
  4. Betty Crocker5%
  5. Duncan Hines0.82%
  6. Pillsbury0.3%
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Which baking mixes compete with Pillsbury?

Pillsbury against baking mixes worldwide, by month

Share of Search by month for Green's, King Arthur, Dr. Oetker, Betty Crocker, Pillsbury. The figures are in the table below the chart.

View monthly share of search table
MonthGreen'sKing ArthurDr. OetkerBetty CrockerDuncan HinesPillsbury
Oct 202561.8%16%15.3%5.5%0.91%0.49%
Nov 202561%17.6%14.6%5.5%0.9%0.4%
Dec 202560.1%15.1%17%6.6%0.72%0.48%
Jan 202662.5%17%12.7%6.8%0.75%0.33%
Feb 202665.3%14.5%13.2%5.8%0.78%0.35%
Mar 202666.8%14.2%13.1%4.9%0.66%0.29%
Apr 202666.5%14.1%13.5%4.8%0.8%0.36%
May 202664.3%16%13%5.7%0.63%0.28%
Jun 202668.4%13.9%11.8%5%0.67%0.3%
Jul 202667.6%13.7%11.7%6%0.66%0.3%
Aug 202668.6%13.9%11.4%5%0.82%0.3%
Sep 2026——————

  1. 1.Green's

    68.6%

    Held 1st. 1.9M estimated branded searches, +22.4% vs prior month. Share +1 points.

  2. 2.King Arthur

    13.9%

    Held 2nd. 375K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  3. 3.Dr. Oetker

    11.4%

    Held 3rd. 307K estimated branded searches, +17.2% vs prior month. Share -0.3 points.

  4. 4.Betty Crocker

    5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Duncan Hines

    0.82%

    Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.2 points.

  6. 6.Pillsbury

    0.3%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Pillsbury and its closest rivals

Every comparison with Pillsbury

How has branded search demand for Pillsbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pillsbury worldwide fell from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide held steady, from 0.49% to 0.3%.

How did search popularity change for baking mixes worldwide in August 2026?

  1. In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 67.6% to 68.6%.

  2. In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 6% to 5%.

  3. Dr. Oetker’s estimated Share of Search among baking mixes worldwide has lost ground for 3 months in a row, from 13% to 11.4% in August 2026.

  4. Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How is Pillsbury measured?

Brandwave collects information about searches that people make online using Pillsbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pillsbury dough

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How the Brand Demand Index is measured

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