Bread flour brands:Which are searched most?
In September 2026, King Arthur was the most searched among bread flour brands worldwide, with an estimated 320K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
King Arthur58.3%
Gold Medal37.6%
Pillsbury1.8%
Doves Farm1.6%
Bob's Red Mill0.66%
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Share of SearchLeaderboard
Compare the bread flour brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Gold Medal. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 320K | -14.7% | -4 points | |
| 2, held 2nd | 37.6% | 206K | -0.58% | +3.1 points | |
| 3, held 3rd | 1.8% | 9.9K | +22.2% | +0.5 points | |
| 4, held 4th | 1.6% | 9K | +23.3% | +0.4 points | |
| 5, held 5th | 0.66% | 3.6K | 0% | +0.1 points |
58.3%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share -4 points.
37.6%
Held 2nd. 206K estimated branded searches, -0.58% vs prior month. Share +3.1 points.
1.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
1.6%
Held 4th. 9K estimated branded searches, +23.3% vs prior month. Share +0.4 points.
0.66%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among bread flour brands worldwide?
5 brands
In September 2026, King Arthur was the most searched among bread flour brands worldwide, with an estimated 320K branded searches and 58.3% estimated Share of Search within this set. Gold Medal is in 2nd place, 20.7 percentage points behind at 37.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| King Arthur | 74.1% → 58.3% | 78.7%Nov 2025 | 18.1%Feb 2026 | 1st |
| Gold Medal | 22.1% → 37.6% | 80.9%Feb 2026 | 17.8%Nov 2025 | 2nd |
| Pillsbury | 2.3% → 1.8% | 2.4%Dec 2025 | 0.44%Feb 2026 | 3rd |
| Doves Farm | 1.3% → 1.6% | 2%Jan 2026 | 0.46%Feb 2026 | 4th |
| Bob's Red Mill | 0.19% → 0.66% | 0.66%Sep 2026 | 0.09%Feb 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide decreased from 74.1% to 58.3%.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide increased from 22.1% to 37.6%.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide peaked at 78.7% in November 2025 and was lowest at 18.1% in February 2026.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide peaked at 80.9% in February 2026 and was lowest at 17.8% in November 2025.
- Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among bread flour brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.44% in February 2026.
- Across the 12 months ending September 2026, Doves Farm’s estimated Share of Search among bread flour brands worldwide peaked at 2% in January 2026 and was lowest at 0.46% in February 2026.
- Across the 12 months ending September 2026, Pillsbury, Doves Farm and Bob's Red Mill held steady: their estimated Share of Search among bread flour brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for bread flour brands worldwide in September 2026?
5 changes
In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
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