How popular isGold Medal in search?
In September 2026, there were an estimated 206K branded searches for Gold Medal worldwide which is up 77% over the last 12 months. Gold Medal holds 37.6% estimated Share of Search among bread flour brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
King Arthur58.3%
Gold Medal37.6%
Pillsbury1.8%
Doves Farm1.6%
Bob's Red Mill0.66%
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Which bread flour brands compete with Gold Medal?
Share of Search by month for King Arthur, Gold Medal. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 320K | -14.7% | -4 points | |
| 2, held 2nd | 37.6% | 206K | -0.58% | +3.1 points | |
| 3, held 3rd | 1.8% | 9.9K | +22.2% | +0.5 points | |
| 4, held 4th | 1.6% | 9K | +23.3% | +0.4 points | |
| 5, held 5th | 0.66% | 3.6K | 0% | +0.1 points |
58.3%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share -4 points.
37.6%
Held 2nd. 206K estimated branded searches, -0.58% vs prior month. Share +3.1 points.
1.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
1.6%
Held 4th. 9K estimated branded searches, +23.3% vs prior month. Share +0.4 points.
0.66%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Gold Medal and its closest rivals
Every comparison with Gold Medal
6 comparisons
How has branded search demand for Gold Medal changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gold Medal worldwide rose from 117K to 206K.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide increased from 22.1% to 37.6%.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide peaked at 80.9% in February 2026 and was lowest at 17.8% in November 2025.
How did search popularity change for bread flour brands worldwide in September 2026?
5 changes
In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Gold Medal compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread flour brands | 2nd of 5 | 37.6% | Shown above |
| Flour | 2nd of 6 | 38.2% | Show ranking |
How is Gold Medal measured?
Brandwave collects information about searches that people make online using Gold Medal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gold medal
- gold medal flour
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Is Gold Medal your brand?
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