Doves Farm vs Gold Medal:Which is more popular by branded search?
In August 2026, Gold Medal had more branded searches than Doves Farm among flour worldwide. Gold Medal was estimated to have 6.6K branded searches compared to Doves Farm’s 1.9K, and held a 7.6% Share of Search versus Doves Farm’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doves Farm or Gold Medal?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gold Medal, Doves Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Bob's Red Mill | Doves Farm | Homepride | Allinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.5% | 0.99% | 1.6% | 0.99% | 0.47% |
| Nov 2025 | 91.6% | 5.5% | 0.68% | 1.1% | 0.88% | 0.26% |
| Dec 2025 | 89.8% | 6.6% | 0.66% | 1.6% | 1.1% | 0.32% |
| Jan 2026 | 88.7% | 6.5% | 1% | 2.3% | 0.81% | 0.58% |
| Feb 2026 | 88% | 6.4% | 1.6% | 1.8% | 1.6% | 0.57% |
| Mar 2026 | 88.3% | 6.4% | 1.9% | 1.9% | 0.98% | 0.58% |
| Apr 2026 | 86.2% | 7.7% | 2.2% | 2.2% | 1.2% | 0.56% |
| May 2026 | 87% | 6.3% | 2.8% | 2.2% | 1.2% | 0.46% |
| Jun 2026 | 84.6% | 7.6% | 4.1% | 2.2% | 1% | 0.55% |
| Jul 2026 | 84.8% | 7.6% | 4.1% | 2.2% | 0.83% | 0.55% |
| Aug 2026 | 84.9% | 7.6% | 4.1% | 2.2% | 0.83% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Doves Farm and Gold Medal comparison changed over the last 12 months?
3 findings
- Gold Medal was ahead of Doves Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide moved from 1.6% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide moved from 6.5% to 7.6%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for flour worldwide in August 2026?
2 changes
Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026.
Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Doves Farm’s and Gold Medal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doves Farm
1 branded search term
- doves farm flour
Gold Medal
1 branded search term
- gold medal flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.