Brandwave

How popular isDoves Farm in search?

In August 2026, there were an estimated 7.3K branded searches for Doves Farm worldwide which held steady over the last 11 months. Doves Farm holds 1.2% estimated Share of Search among flour worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. King Arthur62.7%
  2. Gold Medal34.7%
  3. Doves Farm1.2%
  4. Bob's Red Mill1.2%
  5. Homepride0.12%
  6. Allinson0.07%
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Which flour compete with Doves Farm?

Doves Farm against flour worldwide, by month

Share of Search by month for King Arthur, Gold Medal, Doves Farm. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurGold MedalDoves FarmBob's Red MillHomeprideAllinson
Oct 202575.5%22.5%1.3%0.39%0.19%0.09%
Nov 202579.8%18%1.5%0.37%0.24%0.07%
Dec 202577.1%20.3%1.8%0.4%0.32%0.1%
Jan 202675.5%21.7%2%0.48%0.18%0.13%
Feb 202618.1%81.1%0.46%0.17%0.09%0.03%
Mar 202645.4%53%0.99%0.44%0.12%0.07%
Apr 202654.6%43.1%1.4%0.65%0.17%0.08%
May 202663%34.7%1.2%0.81%0.17%0.07%
Jun 202662.4%34.7%1.4%1.2%0.15%0.08%
Jul 202662.6%34.8%1.2%1.2%0.12%0.08%
Aug 202662.7%34.7%1.2%1.2%0.12%0.07%
Sep 2026——————

  1. 1.King Arthur

    62.7%

    Held 1st. 375K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.Gold Medal

    34.7%

    Held 2nd. 208K estimated branded searches, +21.8% vs prior month. Share -0.1 points.

  3. 3.Doves Farm

    1.2%

    Held 3rd. 7.3K estimated branded searches, +21.7% vs prior month. Share 0 points.

  4. 4.Bob's Red Mill

    1.2%

    Held 4th. 7.2K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Homepride

    0.12%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Allinson

    0.07%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Doves Farm and its closest rivals

How has branded search demand for Doves Farm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Doves Farm worldwide held steady, from 7K to 7.3K.
  • Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide peaked at 2% in January 2026 and was lowest at 0.46% in February 2026.

How did search popularity change for flour worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.

  2. Estimated monthly branded searches for Gold Medal worldwide rose 78% over 11 measured months, from 117K to 208K in August 2026.

  3. Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  4. Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

How is Doves Farm measured?

Brandwave collects information about searches that people make online using Doves Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • doves farm
  • doves farm flour

Do you work for Doves Farm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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