Doves Farm vs King Arthur:Which is searched more?
In August 2026, King Arthur had more branded searches than Doves Farm among flour worldwide. King Arthur was estimated to have 375K branded searches compared to Doves Farm’s 7.3K, and held a 62.7% Share of Search versus Doves Farm’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Doves Farm or King Arthur?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Doves Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Doves Farm |
|---|---|---|
| Oct 2025 | 75.5% | 1.3% |
| Nov 2025 | 79.8% | 1.5% |
| Dec 2025 | 77.1% | 1.8% |
| Jan 2026 | 75.5% | 2% |
| Feb 2026 | 18.1% | 0.46% |
| Mar 2026 | 45.4% | 0.99% |
| Apr 2026 | 54.6% | 1.4% |
| May 2026 | 63% | 1.2% |
| Jun 2026 | 62.4% | 1.4% |
| Jul 2026 | 62.6% | 1.2% |
| Aug 2026 | 62.7% | 1.2% |
| Sep 2026 | — | — |
How has the Doves Farm and King Arthur comparison changed over the last 12 months?
3 findings
- King Arthur was ahead of Doves Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 7K to 7.3K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide moved from 75.5% to 62.7%, and its estimated monthly branded searches moved from 392K to 375K.
How did search popularity change for flour worldwide in August 2026?
0 changes
Neither Doves Farm nor King Arthur moved beyond provider rounding among flour in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Doves Farm’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doves Farm
2 branded search terms
- doves farm
- doves farm flour
King Arthur
2 branded search terms
- king arthur
- king arthur flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.