How popular isDoves Farm in search?
In September 2026, there were an estimated 9K branded searches for Doves Farm worldwide which is up 28.6% over the last 12 months. Doves Farm holds 1.6% estimated Share of Search among bread flour brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
King Arthur58.3%
Gold Medal37.6%
Pillsbury1.8%
Doves Farm1.6%
Bob's Red Mill0.66%
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Which bread flour brands compete with Doves Farm?
Share of Search by month for King Arthur, Gold Medal, Doves Farm. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 320K | -14.7% | -4 points | |
| 2, held 2nd | 37.6% | 206K | -0.58% | +3.1 points | |
| 3, held 3rd | 1.8% | 9.9K | +22.2% | +0.5 points | |
| 4, held 4th | 1.6% | 9K | +23.3% | +0.4 points | |
| 5, held 5th | 0.66% | 3.6K | 0% | +0.1 points |
58.3%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share -4 points.
37.6%
Held 2nd. 206K estimated branded searches, -0.58% vs prior month. Share +3.1 points.
1.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
1.6%
Held 4th. 9K estimated branded searches, +23.3% vs prior month. Share +0.4 points.
0.66%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Doves Farm and its closest rivals
Every comparison with Doves Farm
6 comparisons
How has branded search demand for Doves Farm changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Doves Farm worldwide rose from 7K to 9K.
- Across the 12 months ending September 2026, Doves Farm’s estimated Share of Search among bread flour brands worldwide peaked at 2% in January 2026 and was lowest at 0.46% in February 2026.
How did search popularity change for bread flour brands worldwide in September 2026?
5 changes
In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Doves Farm compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread flour brands | 4th of 5 | 1.6% | Shown above |
| Flour | 3rd of 6 | 1.7% | Show ranking |
How is Doves Farm measured?
Brandwave collects information about searches that people make online using Doves Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- doves farm
- doves farm flour
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Is Doves Farm your brand?
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