Brandwave

Flour:Which brands are most popular in search?

In August 2026, King Arthur was the most searched among flour worldwide, with an estimated 74K branded searches and 84.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. King Arthur84.9%
  2. Gold Medal7.6%
  3. Bob's Red Mill4.1%
  4. Doves Farm2.2%
  5. Homepride0.83%
  6. Allinson0.45%

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Share of SearchLeaderboard

Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flour worldwide, by month

Share of Search by month for King Arthur, Gold Medal, Bob's Red Mill, Doves Farm. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurGold MedalBob's Red MillDoves FarmHomeprideAllinson
Oct 202589.4%6.5%0.99%1.6%0.99%0.47%
Nov 202591.6%5.5%0.68%1.1%0.88%0.26%
Dec 202589.8%6.6%0.66%1.6%1.1%0.32%
Jan 202688.7%6.5%1%2.3%0.81%0.58%
Feb 202688%6.4%1.6%1.8%1.6%0.57%
Mar 202688.3%6.4%1.9%1.9%0.98%0.58%
Apr 202686.2%7.7%2.2%2.2%1.2%0.56%
May 202687%6.3%2.8%2.2%1.2%0.46%
Jun 202684.6%7.6%4.1%2.2%1%0.55%
Jul 202684.8%7.6%4.1%2.2%0.83%0.55%
Aug 202684.9%7.6%4.1%2.2%0.83%0.45%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.King Arthur

    84.9%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.Gold Medal

    7.6%

    Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Bob's Red Mill

    4.1%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  4. 4.Doves Farm

    2.2%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  5. 5.Homepride

    0.83%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Allinson

    0.45%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among flour worldwide?

In August 2026, King Arthur was the most searched among flour worldwide, with an estimated 74K branded searches and 84.9% estimated Share of Search within this set. Gold Medal is in 2nd place, 77.3 percentage points behind at 7.6% Share of Search.

Global flour, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
King Arthur89.4% → 84.9%91.6%Nov 202584.6%Jun 20261st
Gold Medal6.5% → 7.6%7.7%Apr 20265.5%Nov 20252nd
Bob's Red Mill0.99% → 4.1%4.1%Aug 20260.66%Dec 20254th → 3rd
Doves Farm1.6% → 2.2%2.3%Jan 20261.1%Nov 20253rd → 4th
Homepride0.99% → 0.83%1.6%Feb 20260.81%Jan 20265th
Allinson0.47% → 0.45%0.58%Jan 20260.26%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide decreased from 89.4% to 84.9%.
  • Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide increased from 6.5% to 7.6%.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide increased from 0.99% to 4.1%.
  • Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide increased from 1.6% to 2.2%.
  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide peaked at 91.6% in November 2025 and was lowest at 84.6% in June 2026.
  • Across the 11 months ending August 2026, Gold Medal’s estimated Share of Search among flour worldwide peaked at 7.7% in April 2026 and was lowest at 5.5% in November 2025.
  • Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide peaked at 4.1% in August 2026 and was lowest at 0.66% in December 2025.
  • Across the 11 months ending August 2026, Doves Farm’s estimated Share of Search among flour worldwide peaked at 2.3% in January 2026 and was lowest at 1.1% in November 2025.
  • Across the 11 months ending August 2026, Bob's Red Mill rose from 4th to 3rd among flour worldwide.
  • Across the 11 months ending August 2026, Doves Farm fell from 3rd to 4th among flour worldwide.
  • Across the 11 months ending August 2026, Homepride and Allinson held steady: their estimated Share of Search among flour worldwide each moved less than 0.5 percentage points.

How did search popularity change for flour worldwide in August 2026?

  1. Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.

  2. Gold Medal’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 6.3% to 7.6% in August 2026.

  3. Estimated monthly branded searches for Doves Farm worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

  6. Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

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