Bob's Red Mill vs King Arthur:Which is more popular by branded search?
In August 2026, King Arthur had more branded searches than Bob's Red Mill among flour worldwide. King Arthur was estimated to have 74K branded searches compared to Bob's Red Mill’s 3.6K, and held an 84.9% Share of Search versus Bob's Red Mill’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bob's Red Mill or King Arthur?
Compare the flour people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Bob's Red Mill | Doves Farm | Homepride | Allinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.5% | 0.99% | 1.6% | 0.99% | 0.47% |
| Nov 2025 | 91.6% | 5.5% | 0.68% | 1.1% | 0.88% | 0.26% |
| Dec 2025 | 89.8% | 6.6% | 0.66% | 1.6% | 1.1% | 0.32% |
| Jan 2026 | 88.7% | 6.5% | 1% | 2.3% | 0.81% | 0.58% |
| Feb 2026 | 88% | 6.4% | 1.6% | 1.8% | 1.6% | 0.57% |
| Mar 2026 | 88.3% | 6.4% | 1.9% | 1.9% | 0.98% | 0.58% |
| Apr 2026 | 86.2% | 7.7% | 2.2% | 2.2% | 1.2% | 0.56% |
| May 2026 | 87% | 6.3% | 2.8% | 2.2% | 1.2% | 0.46% |
| Jun 2026 | 84.6% | 7.6% | 4.1% | 2.2% | 1% | 0.55% |
| Jul 2026 | 84.8% | 7.6% | 4.1% | 2.2% | 0.83% | 0.55% |
| Aug 2026 | 84.9% | 7.6% | 4.1% | 2.2% | 0.83% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bob's Red Mill and King Arthur comparison changed over the last 12 months?
3 findings
- King Arthur was ahead of Bob's Red Mill in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bob's Red Mill’s estimated Share of Search among flour worldwide moved from 0.99% to 4.1%, and its estimated monthly branded searches moved from 1K to 3.6K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide moved from 89.4% to 84.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for flour worldwide in August 2026?
2 changes
Bob's Red Mill’s estimated Share of Search among flour worldwide has gained ground for 3 months in a row, from 2.8% to 4.1% in August 2026.
Estimated monthly branded searches for King Arthur worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bob's Red Mill’s and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bob's Red Mill
1 branded search term
- bobs red mill
King Arthur
1 branded search term
- king arthur flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.