How popular isKing Arthur in search?
In August 2026, there were an estimated 74K branded searches for King Arthur worldwide which is down 18.2% over the last 11 months. King Arthur holds 23.3% estimated Share of Search among baking mixes worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Betty Crocker42.5%King Arthur23.3%
Dr. Oetker19%
Duncan Hines7%
Green's5.7%
Pillsbury2.5%
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Which baking mixes compete with King Arthur?
Share of Search by month for Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Betty Crocker | King Arthur | Dr. Oetker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.5% | 21.6% | 6.5% | 2.4% | 3.5% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 6% | 2.2% | 2.7% |
| Dec 2025 | 41.2% | 33.7% | 15.1% | 4.5% | 2.5% | 3% |
| Jan 2026 | 44.4% | 29.6% | 16.3% | 4.9% | 2.7% | 2.2% |
| Feb 2026 | 42.1% | 28.3% | 18.9% | 5.7% | 2.5% | 2.5% |
| Mar 2026 | 41.9% | 28.1% | 18.8% | 5.6% | 3.1% | 2.5% |
| Apr 2026 | 39.2% | 26.4% | 21.6% | 6.5% | 3.5% | 2.9% |
| May 2026 | 45.2% | 24.7% | 20.2% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 42.2% | 23.2% | 23.2% | 5.7% | 3.1% | 2.5% |
| Jul 2026 | 47% | 21.1% | 21.1% | 5.2% | 3.4% | 2.3% |
| Aug 2026 | 42.5% | 23.3% | 19% | 7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 135K | 0% | -4.5 points | |
| 2, moved from 3rd to 2nd | 23.3% | 74K | +22.3% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 60.5K | 0% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 22.2K | +50% | +1.8 points | |
| 5, held 5th | 5.7% | 18.1K | +82.8% | +2.2 points | |
| 6, held 6th | 2.5% | 8.1K | +22.7% | +0.3 points |
42.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.
23.3%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
19%
Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.
7%
Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.8 points.
5.
Green's5.7%
Held 5th. 18.1K estimated branded searches, +82.8% vs prior month. Share +2.2 points.
2.5%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
Compare search popularity between King Arthur and its closest rivals
How has branded search demand for King Arthur changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for King Arthur worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide decreased from 26.5% to 23.3%.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide peaked at 36.4% in November 2025 and was lowest at 21.1% in July 2026.
How did search popularity change for baking mixes worldwide in August 2026?
6 changes
In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Where does King Arthur compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking mixes | 2nd of 6 | 23.3% | Shown above |
| Flour | 1st of 6 | 84.9% | Show ranking |
How is King Arthur measured?
Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- king arthur flour
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