Duncan Hines vs King Arthur:Which is searched more?
In August 2026, King Arthur had more branded searches than Duncan Hines among baking mixes worldwide. King Arthur was estimated to have 375K branded searches compared to Duncan Hines’ 22.2K, and held a 13.9% Share of Search versus Duncan Hines’ 0.82%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duncan Hines or King Arthur?
Compare the baking mixes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Arthur, Duncan Hines. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Duncan Hines |
|---|---|---|
| Oct 2025 | 16% | 0.91% |
| Nov 2025 | 17.6% | 0.9% |
| Dec 2025 | 15.1% | 0.72% |
| Jan 2026 | 17% | 0.75% |
| Feb 2026 | 14.5% | 0.78% |
| Mar 2026 | 14.2% | 0.66% |
| Apr 2026 | 14.1% | 0.8% |
| May 2026 | 16% | 0.63% |
| Jun 2026 | 13.9% | 0.67% |
| Jul 2026 | 13.7% | 0.66% |
| Aug 2026 | 13.9% | 0.82% |
| Sep 2026 | — | — |
How has the Duncan Hines and King Arthur comparison changed over the last 12 months?
3 findings
- King Arthur was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 0.91% to 0.82%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide moved from 16% to 13.9%, and its estimated monthly branded searches moved from 392K to 375K.
How did search popularity change for baking mixes worldwide in August 2026?
0 changes
Neither Duncan Hines nor King Arthur moved beyond provider rounding among baking mixes in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duncan Hines’ and King Arthur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duncan Hines
1 branded search term
- duncan hines
King Arthur
2 branded search terms
- king arthur
- king arthur flour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.