How popular isDuncan Hines in search?
In August 2026, there were an estimated 22.2K branded searches for Duncan Hines worldwide which held steady over the last 11 months. Duncan Hines holds 7% estimated Share of Search among baking mixes worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Betty Crocker42.5%King Arthur23.3%
Dr. Oetker19%
Duncan Hines7%
Green's5.7%
Pillsbury2.5%
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Which baking mixes compete with Duncan Hines?
Share of Search by month for Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Betty Crocker | King Arthur | Dr. Oetker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.5% | 21.6% | 6.5% | 2.4% | 3.5% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 6% | 2.2% | 2.7% |
| Dec 2025 | 41.2% | 33.7% | 15.1% | 4.5% | 2.5% | 3% |
| Jan 2026 | 44.4% | 29.6% | 16.3% | 4.9% | 2.7% | 2.2% |
| Feb 2026 | 42.1% | 28.3% | 18.9% | 5.7% | 2.5% | 2.5% |
| Mar 2026 | 41.9% | 28.1% | 18.8% | 5.6% | 3.1% | 2.5% |
| Apr 2026 | 39.2% | 26.4% | 21.6% | 6.5% | 3.5% | 2.9% |
| May 2026 | 45.2% | 24.7% | 20.2% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 42.2% | 23.2% | 23.2% | 5.7% | 3.1% | 2.5% |
| Jul 2026 | 47% | 21.1% | 21.1% | 5.2% | 3.4% | 2.3% |
| Aug 2026 | 42.5% | 23.3% | 19% | 7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 135K | 0% | -4.5 points | |
| 2, moved from 3rd to 2nd | 23.3% | 74K | +22.3% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 60.5K | 0% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 22.2K | +50% | +1.8 points | |
| 5, held 5th | 5.7% | 18.1K | +82.8% | +2.2 points | |
| 6, held 6th | 2.5% | 8.1K | +22.7% | +0.3 points |
42.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.
23.3%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
19%
Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.
7%
Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.8 points.
5.
Green's5.7%
Held 5th. 18.1K estimated branded searches, +82.8% vs prior month. Share +2.2 points.
2.5%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
Compare search popularity between Duncan Hines and its closest rivals
- Duncan Hines vs Betty Crocker: compare search popularity
- Duncan Hines vs Green's: compare search popularity
- Duncan Hines vs Pillsbury: compare search popularity
- Compare Duncan Hines with any brand
How has branded search demand for Duncan Hines changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Duncan Hines worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide peaked at 7% in August 2026 and was lowest at 4.5% in December 2025.
How did search popularity change for baking mixes worldwide in August 2026?
6 changes
In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Duncan Hines measured?
Brandwave collects information about searches that people make online using Duncan Hines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- duncan hines
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