Brandwave

Baking mixes:Which brands are most popular in search?

In August 2026, Betty Crocker was the most searched among baking mixes worldwide, with an estimated 135K branded searches and 42.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Betty Crocker42.5%
  2. King Arthur23.3%
  3. Dr. Oetker19%
  4. Duncan Hines7%
  5. Green's5.7%
  6. Pillsbury2.5%

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Share of SearchLeaderboard

Compare the baking mixes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baking mixes worldwide, by month

Share of Search by month for Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's, Pillsbury. The figures are in the table below the chart.

View monthly share of search table
MonthBetty CrockerKing ArthurDr. OetkerDuncan HinesGreen'sPillsbury
Oct 202539.5%26.5%21.6%6.5%2.4%3.5%
Nov 202536.4%36.4%16.3%6%2.2%2.7%
Dec 202541.2%33.7%15.1%4.5%2.5%3%
Jan 202644.4%29.6%16.3%4.9%2.7%2.2%
Feb 202642.1%28.3%18.9%5.7%2.5%2.5%
Mar 202641.9%28.1%18.8%5.6%3.1%2.5%
Apr 202639.2%26.4%21.6%6.5%3.5%2.9%
May 202645.2%24.7%20.2%4.9%2.7%2.2%
Jun 202642.2%23.2%23.2%5.7%3.1%2.5%
Jul 202647%21.1%21.1%5.2%3.4%2.3%
Aug 202642.5%23.3%19%7%5.7%2.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Betty Crocker

    42.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.King Arthur

    23.3%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  3. 3.Dr. Oetker

    19%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Duncan Hines

    7%

    Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.8 points.

  5. 5.Green's

    5.7%

    Held 5th. 18.1K estimated branded searches, +82.8% vs prior month. Share +2.2 points.

  6. 6.Pillsbury

    2.5%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among baking mixes worldwide?

In August 2026, Betty Crocker was the most searched among baking mixes worldwide, with an estimated 135K branded searches and 42.5% estimated Share of Search within this set. King Arthur is in 2nd place, 19.2 percentage points behind at 23.3% Share of Search.

Global baking mixes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Betty Crocker39.5% → 42.5%47%Jul 202636.4%Nov 20251st
King Arthur26.5% → 23.3%36.4%Nov 202521.1%Jul 20262nd
Dr. Oetker21.6% → 19%23.2%Jun 202615.1%Dec 20253rd
Duncan Hines6.5% → 7%7%Aug 20264.5%Dec 20254th
Green's2.4% → 5.7%5.7%Aug 20262.2%Nov 20256th → 5th
Pillsbury3.5% → 2.5%3.5%Oct 20252.2%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide increased from 39.5% to 42.5%.
  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide decreased from 26.5% to 23.3%.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide decreased from 21.6% to 19%.
  • Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide increased from 2.4% to 5.7%.
  • Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide decreased from 3.5% to 2.5%.
  • Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide peaked at 47% in July 2026 and was lowest at 36.4% in November 2025.
  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide peaked at 36.4% in November 2025 and was lowest at 21.1% in July 2026.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide peaked at 23.2% in June 2026 and was lowest at 15.1% in December 2025.
  • Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide peaked at 7% in August 2026 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide peaked at 5.7% in August 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide peaked at 3.5% in October 2025 and was lowest at 2.2% in January 2026.
  • Across the 11 months ending August 2026, Green's rose from 6th to 5th among baking mixes worldwide.
  • Across the 11 months ending August 2026, Pillsbury fell from 5th to 6th among baking mixes worldwide.
  • Across the 11 months ending August 2026, Duncan Hines held steady: its estimated Share of Search among baking mixes worldwide moved less than 0.5 percentage points.

How did search popularity change for baking mixes worldwide in August 2026?

  1. In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.

  2. In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.

  3. In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.

  4. In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.

  5. In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.

  6. Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

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