Betty Crocker vs Duncan Hines:Which is more popular by branded search?
In August 2026, Betty Crocker had more branded searches than Duncan Hines among baking mixes worldwide. Betty Crocker was estimated to have 135K branded searches compared to Duncan Hines’ 22.2K, and held a 42.5% Share of Search versus Duncan Hines’ 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betty Crocker or Duncan Hines?
Compare the baking mixes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betty Crocker, Duncan Hines. The figures are in the table below the chart.
View monthly share of search table
| Month | Betty Crocker | King Arthur | Dr. Oetker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.5% | 21.6% | 6.5% | 2.4% | 3.5% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 6% | 2.2% | 2.7% |
| Dec 2025 | 41.2% | 33.7% | 15.1% | 4.5% | 2.5% | 3% |
| Jan 2026 | 44.4% | 29.6% | 16.3% | 4.9% | 2.7% | 2.2% |
| Feb 2026 | 42.1% | 28.3% | 18.9% | 5.7% | 2.5% | 2.5% |
| Mar 2026 | 41.9% | 28.1% | 18.8% | 5.6% | 3.1% | 2.5% |
| Apr 2026 | 39.2% | 26.4% | 21.6% | 6.5% | 3.5% | 2.9% |
| May 2026 | 45.2% | 24.7% | 20.2% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 42.2% | 23.2% | 23.2% | 5.7% | 3.1% | 2.5% |
| Jul 2026 | 47% | 21.1% | 21.1% | 5.2% | 3.4% | 2.3% |
| Aug 2026 | 42.5% | 23.3% | 19% | 7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Betty Crocker and Duncan Hines comparison changed over the last 12 months?
3 findings
- Betty Crocker was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide moved from 39.5% to 42.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 6.5% to 7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for baking mixes worldwide in August 2026?
2 changes
In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Betty Crocker’s and Duncan Hines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betty Crocker
1 branded search term
- betty crocker
Duncan Hines
1 branded search term
- duncan hines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.