Brandwave

How popular isDr. Oetker in search?

In August 2026, there were an estimated 60.5K branded searches for Dr. Oetker worldwide which is down 18.2% over the last 11 months. Dr. Oetker holds 19% estimated Share of Search among baking mixes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Betty Crocker42.5%
  2. King Arthur23.3%
  3. Dr. Oetker19%
  4. Duncan Hines7%
  5. Green's5.7%
  6. Pillsbury2.5%
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Which baking mixes compete with Dr. Oetker?

Dr. Oetker against baking mixes worldwide, by month

Share of Search by month for Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's, Pillsbury. The figures are in the table below the chart.

View monthly share of search table
MonthBetty CrockerKing ArthurDr. OetkerDuncan HinesGreen'sPillsbury
Oct 202539.5%26.5%21.6%6.5%2.4%3.5%
Nov 202536.4%36.4%16.3%6%2.2%2.7%
Dec 202541.2%33.7%15.1%4.5%2.5%3%
Jan 202644.4%29.6%16.3%4.9%2.7%2.2%
Feb 202642.1%28.3%18.9%5.7%2.5%2.5%
Mar 202641.9%28.1%18.8%5.6%3.1%2.5%
Apr 202639.2%26.4%21.6%6.5%3.5%2.9%
May 202645.2%24.7%20.2%4.9%2.7%2.2%
Jun 202642.2%23.2%23.2%5.7%3.1%2.5%
Jul 202647%21.1%21.1%5.2%3.4%2.3%
Aug 202642.5%23.3%19%7%5.7%2.5%
Sep 2026——————

  1. 1.Betty Crocker

    42.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.King Arthur

    23.3%

    Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  3. 3.Dr. Oetker

    19%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Duncan Hines

    7%

    Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.8 points.

  5. 5.Green's

    5.7%

    Held 5th. 18.1K estimated branded searches, +82.8% vs prior month. Share +2.2 points.

  6. 6.Pillsbury

    2.5%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

Compare search popularity between Dr. Oetker and its closest rivals

How has branded search demand for Dr. Oetker changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Oetker worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide decreased from 21.6% to 19%.
  • Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide peaked at 23.2% in June 2026 and was lowest at 15.1% in December 2025.

How did search popularity change for baking mixes worldwide in August 2026?

  1. In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.

  2. In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.

  3. In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.

  4. In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.

  5. In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.

  6. Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

Where does Dr. Oetker compete?

Dr. Oetker is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Frozen pizza brands4th of 615.9%Show ranking
Baking mixes3rd of 619%Shown above

How is Dr. Oetker measured?

Brandwave collects information about searches that people make online using Dr. Oetker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dr oetker pizza

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How the Brand Demand Index is measured

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