Betty Crocker vs Dr. Oetker:Which is searched more?
In August 2026, Dr. Oetker had more branded searches than Betty Crocker among baking mixes worldwide. Dr. Oetker was estimated to have 307K branded searches compared to Betty Crocker’s 135K, and held an 11.4% Share of Search versus Betty Crocker’s 5%. These are worldwide searches for English-language branded terms.
Follow Betty Crocker vs Dr. Oetker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Betty Crocker or Dr. Oetker?
Compare the baking mixes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Oetker, Betty Crocker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Oetker | Betty Crocker |
|---|---|---|
| Oct 2025 | 15.3% | 5.5% |
| Nov 2025 | 14.6% | 5.5% |
| Dec 2025 | 17% | 6.6% |
| Jan 2026 | 12.7% | 6.8% |
| Feb 2026 | 13.2% | 5.8% |
| Mar 2026 | 13.1% | 4.9% |
| Apr 2026 | 13.5% | 4.8% |
| May 2026 | 13% | 5.7% |
| Jun 2026 | 11.8% | 5% |
| Jul 2026 | 11.7% | 6% |
| Aug 2026 | 11.4% | 5% |
| Sep 2026 | — | — |
How has the Betty Crocker and Dr. Oetker comparison changed over the last 12 months?
3 findings
- Dr. Oetker was ahead of Betty Crocker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide moved from 5.5% to 5%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide moved from 15.3% to 11.4%, and its estimated monthly branded searches moved from 375K to 307K.
How did search popularity change for baking mixes worldwide in August 2026?
2 changes
In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 6% to 5%.
Dr. Oetker’s estimated Share of Search among baking mixes worldwide has lost ground for 3 months in a row, from 13% to 11.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betty Crocker’s and Dr. Oetker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betty Crocker
1 branded search term
- betty crocker
Dr. Oetker
2 branded search terms
- dr oetker
- dr oetker pizza
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.