How popular isDr. Oetker in search?
In August 2026, there were an estimated 60.5K branded searches for Dr. Oetker worldwide which is down 18.2% over the last 11 months. Dr. Oetker holds 15.9% estimated Share of Search among frozen pizza brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- McCain28.9%
- Goodfella's23.8%
- DiGiorno15.9%
- Dr. Oetker15.9%
- Totino's13%
- Chicago Town2.6%
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Where does Dr. Oetker compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Frozen pizza brands | 4th of 6 | 15.9% | Shown below |
| Baking mixes | 3rd of 6 | 19% | Show ranking |
Which frozen pizza brands compete with Dr. Oetker?
Share of Search by month for McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's, Chicago Town. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Goodfella's | DiGiorno | Dr. Oetker | Totino's | Chicago Town |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 22.7% | 15.2% | 18.5% | 6.8% | 3% |
| Nov 2025 | 35% | 23.5% | 15.7% | 15.7% | 7% | 3.1% |
| Dec 2025 | 30.7% | 25.2% | 16.9% | 16.9% | 7.6% | 2.8% |
| Jan 2026 | 33.3% | 22.3% | 18.3% | 14.9% | 8.2% | 3% |
| Feb 2026 | 34.5% | 23.1% | 15.4% | 15.4% | 8.5% | 3.1% |
| Mar 2026 | 33.3% | 27.1% | 14.9% | 14.9% | 6.7% | 3% |
| Apr 2026 | 31.7% | 26% | 14.2% | 17.4% | 7.8% | 2.8% |
| May 2026 | 34.4% | 28.1% | 12.6% | 15.4% | 6.9% | 2.5% |
| Jun 2026 | 31.1% | 25.6% | 14% | 17.1% | 9.4% | 2.8% |
| Jul 2026 | 30.2% | 24.8% | 16.6% | 16.6% | 9.1% | 2.7% |
| Aug 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 13% | 2.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.9% | 110K | 0% | -1.3 points | |
| 2, held 2nd | 23.8% | 90.5K | 0% | -1.1 points | |
| 3, held 3rd | 15.9% | 60.5K | 0% | -0.7 points | |
| 4, held 4th | 15.9% | 60.5K | 0% | -0.7 points | |
| 5, held 5th | 13% | 49.5K | +49.5% | +3.9 points | |
| 6, held 6th | 2.6% | 9.9K | 0% | -0.1 points |
1.McCain
28.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
23.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.DiGiorno
15.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
15.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.Totino's
13%
Held 5th. 49.5K estimated branded searches, +49.5% vs prior month. Share +3.9 points.
2.6%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Dr. Oetker and its closest rivals
How has branded search demand for Dr. Oetker changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Oetker worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide decreased from 18.5% to 15.9%.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.5% in October 2025 and was lowest at 14.9% in January 2026.
- Across the 11 months ending August 2026, Dr. Oetker fell from 3rd to 4th among frozen pizza brands worldwide.
How did search popularity change for frozen pizza brands worldwide in August 2026?
6 changes
In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.
In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.
In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.
In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is Dr. Oetker measured?
Brandwave collects information about searches that people make online using Dr. Oetker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dr oetker pizza
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