Dr. Oetker vs Duncan Hines:Which is more popular by branded search?
In August 2026, Dr. Oetker had more branded searches than Duncan Hines among baking mixes worldwide. Dr. Oetker was estimated to have 60.5K branded searches compared to Duncan Hines’ 22.2K, and held a 19% Share of Search versus Duncan Hines’ 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr. Oetker or Duncan Hines?
Compare the baking mixes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Oetker, Duncan Hines. The figures are in the table below the chart.
View monthly share of search table
| Month | Betty Crocker | King Arthur | Dr. Oetker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.5% | 21.6% | 6.5% | 2.4% | 3.5% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 6% | 2.2% | 2.7% |
| Dec 2025 | 41.2% | 33.7% | 15.1% | 4.5% | 2.5% | 3% |
| Jan 2026 | 44.4% | 29.6% | 16.3% | 4.9% | 2.7% | 2.2% |
| Feb 2026 | 42.1% | 28.3% | 18.9% | 5.7% | 2.5% | 2.5% |
| Mar 2026 | 41.9% | 28.1% | 18.8% | 5.6% | 3.1% | 2.5% |
| Apr 2026 | 39.2% | 26.4% | 21.6% | 6.5% | 3.5% | 2.9% |
| May 2026 | 45.2% | 24.7% | 20.2% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 42.2% | 23.2% | 23.2% | 5.7% | 3.1% | 2.5% |
| Jul 2026 | 47% | 21.1% | 21.1% | 5.2% | 3.4% | 2.3% |
| Aug 2026 | 42.5% | 23.3% | 19% | 7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dr. Oetker and Duncan Hines comparison changed over the last 12 months?
3 findings
- Dr. Oetker was ahead of Duncan Hines in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide moved from 21.6% to 19%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide moved from 6.5% to 7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for baking mixes worldwide in August 2026?
3 changes
In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Oetker’s and Duncan Hines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Oetker
1 branded search term
- dr oetker pizza
Duncan Hines
1 branded search term
- duncan hines
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.