How popular isBetty Crocker in search?
In August 2026, there were an estimated 135K branded searches for Betty Crocker worldwide which held steady over the last 11 months. Betty Crocker holds 42.5% estimated Share of Search among baking mixes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Betty Crocker42.5%King Arthur23.3%
Dr. Oetker19%
Duncan Hines7%
Green's5.7%
Pillsbury2.5%
Follow Betty Crocker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baking mixes compete with Betty Crocker?
Share of Search by month for Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | Betty Crocker | King Arthur | Dr. Oetker | Duncan Hines | Green's | Pillsbury |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.5% | 21.6% | 6.5% | 2.4% | 3.5% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 6% | 2.2% | 2.7% |
| Dec 2025 | 41.2% | 33.7% | 15.1% | 4.5% | 2.5% | 3% |
| Jan 2026 | 44.4% | 29.6% | 16.3% | 4.9% | 2.7% | 2.2% |
| Feb 2026 | 42.1% | 28.3% | 18.9% | 5.7% | 2.5% | 2.5% |
| Mar 2026 | 41.9% | 28.1% | 18.8% | 5.6% | 3.1% | 2.5% |
| Apr 2026 | 39.2% | 26.4% | 21.6% | 6.5% | 3.5% | 2.9% |
| May 2026 | 45.2% | 24.7% | 20.2% | 4.9% | 2.7% | 2.2% |
| Jun 2026 | 42.2% | 23.2% | 23.2% | 5.7% | 3.1% | 2.5% |
| Jul 2026 | 47% | 21.1% | 21.1% | 5.2% | 3.4% | 2.3% |
| Aug 2026 | 42.5% | 23.3% | 19% | 7% | 5.7% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.5% | 135K | 0% | -4.5 points | |
| 2, moved from 3rd to 2nd | 23.3% | 74K | +22.3% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19% | 60.5K | 0% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7% | 22.2K | +50% | +1.8 points | |
| 5, held 5th | 5.7% | 18.1K | +82.8% | +2.2 points | |
| 6, held 6th | 2.5% | 8.1K | +22.7% | +0.3 points |
42.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.
23.3%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
19%
Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.
7%
Held 4th. 22.2K estimated branded searches, +50% vs prior month. Share +1.8 points.
5.
Green's5.7%
Held 5th. 18.1K estimated branded searches, +82.8% vs prior month. Share +2.2 points.
2.5%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
Compare search popularity between Betty Crocker and its closest rivals
- Betty Crocker vs Duncan Hines: compare search popularity
- Betty Crocker vs Green's: compare search popularity
- Betty Crocker vs Pillsbury: compare search popularity
- Compare Betty Crocker with any brand
How has branded search demand for Betty Crocker changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Betty Crocker worldwide held steady at 135K.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide increased from 39.5% to 42.5%.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide peaked at 47% in July 2026 and was lowest at 36.4% in November 2025.
How did search popularity change for baking mixes worldwide in August 2026?
6 changes
In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Betty Crocker measured?
Brandwave collects information about searches that people make online using Betty Crocker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- betty crocker
Do you work for Betty Crocker? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Betty Crocker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.