Brandwave

How popular isKing Arthur in search?

In August 2026, there were an estimated 375K branded searches for King Arthur worldwide which held steady over the last 11 months. King Arthur holds 62.7% estimated Share of Search among flour worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. King Arthur62.7%
  2. Gold Medal34.7%
  3. Doves Farm1.2%
  4. Bob's Red Mill1.2%
  5. Homepride0.12%
  6. Allinson0.07%
King Arthur website (opens in a new tab)

Follow King Arthur and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which flour compete with King Arthur?

King Arthur against flour worldwide, by month

Share of Search by month for King Arthur, Gold Medal. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurGold MedalDoves FarmBob's Red MillHomeprideAllinson
Oct 202575.5%22.5%1.3%0.39%0.19%0.09%
Nov 202579.8%18%1.5%0.37%0.24%0.07%
Dec 202577.1%20.3%1.8%0.4%0.32%0.1%
Jan 202675.5%21.7%2%0.48%0.18%0.13%
Feb 202618.1%81.1%0.46%0.17%0.09%0.03%
Mar 202645.4%53%0.99%0.44%0.12%0.07%
Apr 202654.6%43.1%1.4%0.65%0.17%0.08%
May 202663%34.7%1.2%0.81%0.17%0.07%
Jun 202662.4%34.7%1.4%1.2%0.15%0.08%
Jul 202662.6%34.8%1.2%1.2%0.12%0.08%
Aug 202662.7%34.7%1.2%1.2%0.12%0.07%
Sep 2026——————

  1. 1.King Arthur

    62.7%

    Held 1st. 375K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  2. 2.Gold Medal

    34.7%

    Held 2nd. 208K estimated branded searches, +21.8% vs prior month. Share -0.1 points.

  3. 3.Doves Farm

    1.2%

    Held 3rd. 7.3K estimated branded searches, +21.7% vs prior month. Share 0 points.

  4. 4.Bob's Red Mill

    1.2%

    Held 4th. 7.2K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Homepride

    0.12%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Allinson

    0.07%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between King Arthur and its closest rivals

Every comparison with King Arthur

How has branded search demand for King Arthur changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for King Arthur worldwide held steady, from 392K to 375K.
  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide decreased from 75.5% to 62.7%.
  • Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among flour worldwide peaked at 79.8% in November 2025 and was lowest at 18.1% in February 2026.

How did search popularity change for flour worldwide in August 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 2K to 7.2K in August 2026.

  2. Estimated monthly branded searches for Gold Medal worldwide rose 78% over 11 measured months, from 117K to 208K in August 2026.

  3. Estimated monthly branded searches for Homepride worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  4. Estimated monthly branded searches for Allinson worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

Where does King Arthur compete?

King Arthur is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking mixes2nd of 613.9%Show ranking
Flour1st of 662.7%Shown above

How is King Arthur measured?

Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • king arthur
  • king arthur flour

Do you work for King Arthur? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is King Arthur your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free