Brandwave

Pizza dough brands:Which are searched most?

In September 2026, King Arthur was the most searched among pizza dough brands worldwide, with an estimated 320K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. King Arthur53.6%
  2. Ooni44.7%
  3. Pillsbury1.7%

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Share of SearchLeaderboard

Compare the pizza dough brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pizza dough brands worldwide, by month

Share of Search by month for King Arthur, Ooni. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurOoniPillsbury
Oct 202553.9%44.5%1.7%
Nov 202551.2%47.7%1.2%
Dec 202545.2%53.3%1.4%
Jan 202654.8%44.1%1.1%
Feb 202654%44.7%1.3%
Mar 202651.6%47.3%1.1%
Apr 202644.4%54.5%1.1%
May 202642%57.2%0.74%
Jun 202641.8%57.3%0.9%
Jul 202643.6%55.4%0.94%
Aug 202650.9%48%1.1%
Sep 202653.6%44.7%1.7%

This month’s ranking, September 2026

  1. Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share +2.7 points.

  2. 2.Ooni

    44.7%

    Held 2nd. 267K estimated branded searches, -24.4% vs prior month. Share -3.2 points.

  3. 3.Pillsbury

    1.7%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among pizza dough brands worldwide?

In September 2026, King Arthur was the most searched among pizza dough brands worldwide, with an estimated 320K branded searches and 53.6% estimated Share of Search within this set. Ooni is in 2nd place, 8.9 percentage points behind at 44.7% Share of Search.

Global pizza dough brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
King Arthur53.9% → 53.6%54.8%Jan 202641.8%Jun 20261st
Ooni44.5% → 44.7%57.3%Jun 202644.1%Jan 20262nd
Pillsbury1.7%1.7%Oct 20250.74%May 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among pizza dough brands worldwide peaked at 54.8% in January 2026 and was lowest at 41.8% in June 2026.
  • Across the 12 months ending September 2026, Ooni’s estimated Share of Search among pizza dough brands worldwide peaked at 57.3% in June 2026 and was lowest at 44.1% in January 2026.
  • Across the 12 months ending September 2026, King Arthur, Ooni and Pillsbury held steady: their estimated Share of Search among pizza dough brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pizza dough brands worldwide in September 2026?

  1. In September 2026, King Arthur gained estimated Share of Search among pizza dough brands worldwide, from 50.9% to 53.6%.

  2. In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.1% to 1.7%.

  3. In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 48% to 44.7%.

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