How popular isKing Arthur in search?
In September 2026, there were an estimated 320K branded searches for King Arthur worldwide which is down 18.3% over the last 12 months. King Arthur holds 72.7% estimated Share of Search among pizza dough brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pizza dough brands compete with King Arthur?
Share of Search by month for King Arthur, Ooni, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Ooni | Pillsbury |
|---|---|---|---|
| Oct 2025 | 76.2% | 21.4% | 2.4% |
| Nov 2025 | 71.4% | 27% | 1.6% |
| Dec 2025 | 72.1% | 25.6% | 2.3% |
| Jan 2026 | 77.7% | 20.8% | 1.5% |
| Feb 2026 | 77.3% | 20.8% | 1.9% |
| Mar 2026 | 73.2% | 25.3% | 1.5% |
| Apr 2026 | 69.1% | 29.2% | 1.7% |
| May 2026 | 64.4% | 34.5% | 1.1% |
| Jun 2026 | 64.1% | 34.5% | 1.4% |
| Jul 2026 | 68.4% | 30.1% | 1.5% |
| Aug 2026 | 72.4% | 26.1% | 1.6% |
| Sep 2026 | 72.7% | 25% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 320K | -14.7% | +0.4 points | |
| 2, held 2nd | 25% | 110K | -18.5% | -1.1 points | |
| 3, held 3rd | 2.3% | 9.9K | +22.2% | +0.7 points |
72.7%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share +0.4 points.
2.
Ooni25%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
2.3%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
Compare search popularity between King Arthur and its closest rivals
Every comparison with King Arthur
11 comparisons
How has branded search demand for King Arthur changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for King Arthur worldwide fell from 392K to 320K.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among pizza dough brands worldwide decreased from 76.2% to 72.7%.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among pizza dough brands worldwide peaked at 77.7% in January 2026 and was lowest at 64.1% in June 2026.
How did search popularity change for pizza dough brands worldwide in September 2026?
3 changes
In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.6% to 2.3%.
In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 26.1% to 25%.
King Arthur’s estimated Share of Search among pizza dough brands worldwide has gained ground for 3 months in a row, from 64.1% to 72.7% in September 2026.
Where does King Arthur compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking mixes | 2nd of 6 | 36.6% | Show ranking |
| Bread flour brands | 1st of 5 | 58.3% | Show ranking |
| Flour | 1st of 6 | 59.2% | Show ranking |
| Pizza dough brands | 1st of 3 | 72.7% | Shown above |
How is King Arthur measured?
Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- king arthur
- king arthur flour
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