Brandwave

How popular isOoni in search?

In September 2026, there were an estimated 267K branded searches for Ooni worldwide which is down 17.4% over the last 12 months. Ooni holds 25% estimated Share of Search among pizza dough brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. King Arthur72.7%
  2. Ooni25%
  3. Pillsbury2.3%
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Which pizza dough brands compete with Ooni?

Ooni against pizza dough brands worldwide, by month

Share of Search by month for King Arthur, Ooni, Pillsbury. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurOoniPillsbury
Oct 202576.2%21.4%2.4%
Nov 202571.4%27%1.6%
Dec 202572.1%25.6%2.3%
Jan 202677.7%20.8%1.5%
Feb 202677.3%20.8%1.9%
Mar 202673.2%25.3%1.5%
Apr 202669.1%29.2%1.7%
May 202664.4%34.5%1.1%
Jun 202664.1%34.5%1.4%
Jul 202668.4%30.1%1.5%
Aug 202672.4%26.1%1.6%
Sep 202672.7%25%2.3%

  1. 1.King Arthur

    72.7%

    Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share +0.4 points.

  2. 2.Ooni

    25%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.

  3. 3.Pillsbury

    2.3%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

Compare search popularity between Ooni and its closest rivals

Every comparison with Ooni

How has branded search demand for Ooni changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ooni worldwide fell from 323K to 267K.
  • Across the 12 months ending September 2026, Ooni’s estimated Share of Search among pizza dough brands worldwide increased from 21.4% to 25%.
  • Across the 12 months ending September 2026, Ooni’s estimated Share of Search among pizza dough brands worldwide peaked at 34.5% in June 2026 and was lowest at 20.8% in January 2026.

How did search popularity change for pizza dough brands worldwide in September 2026?

  1. In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.6% to 2.3%.

  2. In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 26.1% to 25%.

  3. King Arthur’s estimated Share of Search among pizza dough brands worldwide has gained ground for 3 months in a row, from 64.1% to 72.7% in September 2026.

Where does Ooni compete?

Ooni is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill pan brands4th of 85.6%Show ranking
Cast iron skillet brands3rd of 36.3%Show ranking
Pizza oven brands1st of 542.2%Show ranking
Pizza peel brands4th of 618%Show ranking
Pizza dough brands2nd of 325%Shown above
Pizza ovens2nd of 629%Show ranking

How is Ooni measured?

Brandwave collects information about searches that people make online using Ooni’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • ooni
  • ooni halo pro
  • ooni karu
  • ooni koda
  • ooni oven
  • ooni pizza oven
  • oven ooni
  • pizza oven ooni

Do you work for Ooni? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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