Brandwave

Ooni vs Victoria:Which is more popular?

In September 2026, Ooni had more branded searches than Victoria among cast iron skillet brands worldwide. Ooni had about 110,000 branded searches, while Victoria had 2,900. Ooni made up 6.3% of all cast iron skillet brand searches we track, and Victoria accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about cast iron skillet brands, Victoria appeared in four of the five answers and Ooni in none.

Among cast iron skillet brands worldwide in September 2026

Who do people search for more?

Ooni, about 38 searches for every 1 for Victoria

Ooni 110K searchesVictoria 2.9K searches

Who does AI mention more?

Victoria, mentioned in 4 of 5 answers, Ooni in 0

Victoria in 4 of 5Ooni in 0 of 5

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Top cast iron skillet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victoria was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ooni did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victoria4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cast iron skillet brands

5 answers
  • Asked ChatGPT

    “Which cast iron skillet brand should I buy?”

    1. 1Victoria
  • Asked ChatGPT

    “What are the best cast iron skillet brands?”

    1. 1Victoria
  • Asked ChatGPT

    “What's the best cast iron skillet brand for everyday cooking?”

    1. 1Victoria
  • Searched Google, AI Overview

    “best cast iron skillet”

    1. 1Victoria
    2. 2Le Creuset
  • Searched Google, AI Overview

    “enameled cast iron skillet”

    1. 1Le Creuset

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ooni or Victoria more popular in search?

This chart shows how often people search Google for Ooni and Victoria by name. Each line represents a brand's share of searches for all four cast iron skillet brands we track, month by month, from English-language searches worldwide.

Ooni and Victoria among cast iron skillet brands worldwide, by month

Share of searches by month for Ooni, Victoria. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetStaubOoniVictoria
Oct 202584.4%9.3%6.2%0.14%
Nov 202584.4%9.3%6.2%0.14%
Dec 202585.3%9.4%5.1%0.14%
Jan 202682.7%11.1%6.1%0.2%
Feb 202684.3%9.3%6.3%0.17%
Mar 202681.7%9%9%0.16%
Apr 202683.1%7.5%9.2%0.16%
May 202679.5%7.2%13.1%0.19%
Jun 202682.5%6.1%11.2%0.16%
Jul 202684.3%6.3%9.3%0.17%
Aug 202683.1%7.5%9.2%0.2%
Sep 202685.8%7.7%6.3%0.17%

How has the Ooni and Victoria comparison changed over the last 12 months?

3 findings
  • Ooni was ahead of Victoria in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands worldwide moved from 6.2% to 6.3%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Victoria’s share of searches among cast iron skillet brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for cast iron skillet brands worldwide in September 2026?

2 changes
  1. In September 2026, Ooni lost share of searches among cast iron skillet brands worldwide, from 9.2% to 6.3%.

  2. Estimated monthly branded searches for Victoria worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ooni’s and Victoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ooni

1 branded search term

  • ooni

Victoria

1 branded search term

  • victoria cast iron

How the Brand Demand Index is measured

Other head-to-heads among cast iron skillet brands

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