Brandwave

How popular isKing Arthur in search?

In September 2026, there were an estimated 320K branded searches for King Arthur worldwide which is down 18.3% over the last 12 months. King Arthur holds 58.3% estimated Share of Search among bread flour brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. King Arthur58.3%
  2. Gold Medal37.6%
  3. Pillsbury1.8%
  4. Doves Farm1.6%
  5. Bob's Red Mill0.66%
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Which bread flour brands compete with King Arthur?

King Arthur against bread flour brands worldwide, by month

Share of Search by month for King Arthur, Gold Medal. The figures are in the table below the chart.

View monthly share of search table
MonthKing ArthurGold MedalPillsburyDoves FarmBob's Red Mill
Oct 202574.1%22.1%2.3%1.3%0.19%
Nov 202578.7%17.8%1.8%1.5%0.18%
Dec 202575.7%19.9%2.4%1.8%0.2%
Jan 202674.8%21.5%1.5%2%0.24%
Feb 202618.1%80.9%0.44%0.46%0.09%
Mar 202645.2%52.7%0.93%0.98%0.22%
Apr 202654.1%42.7%1.4%1.4%0.32%
May 202662.7%34.5%1.1%1.2%0.4%
Jun 202662.1%34.5%1.3%1.4%0.59%
Jul 202662.2%34.6%1.3%1.2%0.59%
Aug 202662.3%34.5%1.3%1.2%0.6%
Sep 202658.3%37.6%1.8%1.6%0.66%

  1. 1.King Arthur

    58.3%

    Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share -4 points.

  2. 2.Gold Medal

    37.6%

    Held 2nd. 206K estimated branded searches, -0.58% vs prior month. Share +3.1 points.

  3. 3.Pillsbury

    1.8%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Doves Farm

    1.6%

    Held 4th. 9K estimated branded searches, +23.3% vs prior month. Share +0.4 points.

  5. 5.Bob's Red Mill

    0.66%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between King Arthur and its closest rivals

Every comparison with King Arthur

How has branded search demand for King Arthur changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for King Arthur worldwide fell from 392K to 320K.
  • Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide decreased from 74.1% to 58.3%.
  • Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide peaked at 78.7% in November 2025 and was lowest at 18.1% in February 2026.

How did search popularity change for bread flour brands worldwide in September 2026?

  1. In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.

  2. In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.

  3. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.

  5. Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does King Arthur compete?

King Arthur is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking mixes2nd of 636.6%Show ranking
Bread flour brands1st of 558.3%Shown above
Flour1st of 659.2%Show ranking
Pizza dough brands1st of 372.7%Show ranking

How is King Arthur measured?

Brandwave collects information about searches that people make online using King Arthur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • king arthur
  • king arthur flour

Do you work for King Arthur? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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