How popular isPillsbury in search?
In September 2026, there were an estimated 9.9K branded searches for Pillsbury worldwide which is down 18.2% over the last 12 months. Pillsbury holds 2.3% estimated Share of Search among pizza dough brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
King Arthur72.7%
Ooni25%
Pillsbury2.3%
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Which pizza dough brands compete with Pillsbury?
Share of Search by month for King Arthur, Ooni, Pillsbury. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Ooni | Pillsbury |
|---|---|---|---|
| Oct 2025 | 76.2% | 21.4% | 2.4% |
| Nov 2025 | 71.4% | 27% | 1.6% |
| Dec 2025 | 72.1% | 25.6% | 2.3% |
| Jan 2026 | 77.7% | 20.8% | 1.5% |
| Feb 2026 | 77.3% | 20.8% | 1.9% |
| Mar 2026 | 73.2% | 25.3% | 1.5% |
| Apr 2026 | 69.1% | 29.2% | 1.7% |
| May 2026 | 64.4% | 34.5% | 1.1% |
| Jun 2026 | 64.1% | 34.5% | 1.4% |
| Jul 2026 | 68.4% | 30.1% | 1.5% |
| Aug 2026 | 72.4% | 26.1% | 1.6% |
| Sep 2026 | 72.7% | 25% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 320K | -14.7% | +0.4 points | |
| 2, held 2nd | 25% | 110K | -18.5% | -1.1 points | |
| 3, held 3rd | 2.3% | 9.9K | +22.2% | +0.7 points |
72.7%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share +0.4 points.
2.
Ooni25%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -1.1 points.
2.3%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
Compare search popularity between Pillsbury and its closest rivals
How has branded search demand for Pillsbury changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pillsbury worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among pizza dough brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.1% in May 2026.
How did search popularity change for pizza dough brands worldwide in September 2026?
3 changes
In September 2026, Pillsbury gained estimated Share of Search among pizza dough brands worldwide, from 1.6% to 2.3%.
In September 2026, Ooni lost estimated Share of Search among pizza dough brands worldwide, from 26.1% to 25%.
King Arthur’s estimated Share of Search among pizza dough brands worldwide has gained ground for 3 months in a row, from 64.1% to 72.7% in September 2026.
Where does Pillsbury compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baking mixes | 6th of 6 | 1.5% | Show ranking |
| Bread flour brands | 3rd of 5 | 1.8% | Show ranking |
| Pizza dough brands | 3rd of 3 | 2.3% | Shown above |
How is Pillsbury measured?
Brandwave collects information about searches that people make online using Pillsbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pillsbury dough
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Is Pillsbury your brand?
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